Yesterday we noted the appointment of Nick Bailey as CEO of Aegis-owned Isobar, a rare case (these days anyway) of a creative becoming a CEO. Another, rather more dramatic elevation occurred earlier this year at Publicis Groupe-owned media agency ZenithOptimedia ...Read More »
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Adjusting to life within a big holding company (especially if it’s called WPP) is not always easy, but British media buying types seem to take it in their stride. Rob Norman (pictured), recently the boss of North America at GroupM ...Read More »
Well we can only take so much. Price comparison site Gocompare.com’s campaign featuring bellowing tenor Gio Compario (actually a Welshman) has no doubt done wonders for the brand awareness and profits of the Esure-backed website but Gio is surely in ...Read More »
Young white males dominate UK ad business says new IPA survey – but is it all the fault of agencies?
The IPA has just produced a report on diversity in UK ad agencies and, surprise, surprise, there isn’t much. Age-wise just 5.3 per cent of those working in the ad industry are aged 50 or over and 13.5 per cent ...Read More »
In the 2000s agencies jumped through endless hoops to try to make themselves cool and trendy again; even to the point of decrying good ‘ole paid-for advertising on TV and in other above-the-line media in favour of anything digital and, ...Read More »