By Paul Simons on July 3, 2012
One of my hobby horses is the importance of brand management at the top of any organisation; it is, in my opinion, one of the key jobs any CEO should be most concerned about. The breaking news today is that Bob Diamond (left) has fallen on his sword and with immediate effect stood down as [...]
Posted in Clients, Finance, News, PR | Tagged barclays, Bod Diamond, brand manager, brand value, ceo, Chris Deering, Paul Simons, Playstation, reputation, uk banks
By Paul Simons on April 9, 2012
During my teenage years my Mum had hung a piece of homespun philosophy in our hallway. It said “I complained because I had no shoes until I saw a man who had no feet” Anon. I saw it every time I arrived home and even if I didn’t read it I knew it was there. [...]
Posted in Agencies, Clients, Creative, News | Tagged account people, chiat day la, Chris Deering, Chris Palmer, creative nops route, creatives, George Bernard Shaw, gorgeous, Paul Simons, Playstation, production company, progress in the hands of unreasonable men, richard branson, simons palmer, unreasonable creatives
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