By Stephen Foster on April 9, 2013
I read somewhere recently that Samsung spent $11.6bn on advertising last year and it looks as though it may top that this, with a large chunk going on its heroic effort to persuade customers all over the world that they really want/need a smart TV. A large chunk of the aforementioned large chunk must have [...]
Posted in News | Tagged Adam Berg, CHI, global ad campaign, mpc, samrt tv, samsung
By Stephen Foster on April 2, 2013
Years ago Fuji’s corporate mission statement was, allegedly, ‘Kill Kodak’; now Samsung’s seems to be ‘Kill Apple,’ or, at least, get there first. Its new Galaxy phones are bigger and, some say, better than the iPhone, it sells more tablets than Apple does iPads. Now it’s produced a ‘smart TV’ that appears to do most [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, charge, CHI, galaxy, game of thrones, global launch campaign, samsung, smart TV, vestal virgins
By Stephen Foster on September 17, 2012
The battle of Kate’s boobs is likely to have more effect on the future conduct of the media in the UK (and possibly elsewhere) than whatever Lord Justice Leveson concludes in his protracted inquiry into media ethics. St James’s Palace, home to Prince Charles, has said it is going to sue Mondadori-owned French magazine Closer [...]
Posted in Media, News, Politics | Tagged CHI, closer, duchess of cambridge, Kate Middleton, leveson inquiry, mondadori, paparazzi pictures, Prince Charles, Prince William, richard desmond, St James Palace
By Stephen Foster on September 3, 2012
We all know that CHI boss Johnny Hornby is a nice chap, but he’s also one with a bottom line to look after – Sir Martin Sorrell’s WPP is a 49 per cent shareholder. So why on earth has he ridden to the rescue of Rapier boss Jonathan Stead (left) and the remains of his [...]
Posted in Agencies, Analysis, Clients, Finance, News | Tagged Charles Dunstone, CHI, John Townshend, Johnny Hornby, Jonathan Stead, rapier, Vodafone, WPP
By Stephen Foster on April 27, 2012
The Red Brick Road, Tesco’s UK agency for seven years, has accepted the inevitable and resigned the £110m account, all of it, it seems, including Tesco Bank, Tesco.com and trade marketing which is was supposed to be keeping. Which raises two questions: is there a future for TRBR? And where else can Tesco go other [...]
Posted in Agencies, Clients, News | Tagged adam & eve, CHI, David Hackworthy, ddb, John Lewis, JWT, mccann, oystercatchers, Paul Hammersley, Paul Weinberger, publicis, Rick Bendel, rkcr/y&r, Sir Martin Sorrell, Tesco, the red brick road, trbr, walmart, £110m account
By Angie Dean on April 5, 2012
News International has made its choice from the WPP agencies involved in the closed pitch for its business and the winners are: Grey, M/SIX (formerly CHI Media), Ogilvy One (direct) and Ogilvy Change (‘behavioural science’ apparently). WPP losers are creative agency CHI, which handled The Times, and media agency Mindshare which had The Times and [...]
Posted in Agencies, Clients, Media, News | Tagged CHI, grey, Katie Vanneck-Smith, m/six, mindshare, news international ad account, news of the world, ogilvy change, ogilvy one, phone hacking, Rebekah Brooks, Rory Sutherland, Rupert Murdoch, sun on sunday, team news, the sun
By Stephen Foster on March 2, 2012
Mcgarrybowen was the US agency of the year in 2011, winning a string of big accounts with its no-nonsense old-style Madison Avenue approach to business. These included Bud Light, Burger King, Sears, United Continental and sone brands from Kraft. The agency, owned by Japanese giant Dentsu and headed by 72-year old former Y&R veteran John [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve, brussels, bud light, burger king, CHI, dentsu, dusseldorf, jim Kelly, John Lewis, John McGarry, london launch, Maurice Levy, mcgarrybowen, publicis groupe, rkcr/y&r, sears, tag, united continental, WPP
By Stephen Foster on February 9, 2012
This is becoming a bit of a trend, News International has awarded its £28m ad account (does it really spend that much on external media?) to holding company WPP. WPP is to set up ‘Team News’ to handle News international’s three remaining papers in the UK, the Sun,The Times and the Sunday Times (the News [...]
Posted in Agencies, Clients, Creative, Media, News, Politics, PR | Tagged CHI, closed pitch, grey, Johnny Hornby, news corporation, News International, news of the world, phone hacking, rkcr/y&r, Rupert Murdoch, Sir Martin Sorrell, team news, the sun, the sunday times, the times, Vodafone, WPP, £28m ad account
By Stephen Foster on January 26, 2012
It’s pretty hard to think of any UK company that’s been as deep in the mire as News International, the News Corporation-owned company that published the recently-extinguished phone-hacking News of the World. But News is reviewing its £28m account according to Campaign, suggesting that the ever-combative company has decided that sitting in the corner and [...]
Posted in Agencies, Clients, Finance, Media, News, Politics, PR | Tagged ad agency review, CHI, engine group, Mazher Mahmood, mindshare, news of the world replacement, phone hacking, Rupert Murdoch, Sun, sunday mirror, Sunday Times, the sun on sunday, the times, trinity mirror, wcrs
By Stephen Foster on December 21, 2011
For once the UK’s Advertising Standards Authority has told complainants to get a life, by declining to ban this ad from mobile retailer Phones4U and agency WCRS. Over 600 people complained that the ad was ‘offensive and unduly distressing.’ Well it certainly makes you jump. But it was only shown after the 9pm ‘watershed’ so [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged advertiisng standards authority, asa, broadband, CHI, complaints, isp, mobiles retailer, phones4u, righteous brothers, talk talk, toy story, wcrs
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