By Stephen Foster on February 22, 2012
General Motors’ Chevy Silverado truck made a big splash in the Super Bowl with its ‘Apocalypse’ ad knocking Ford trucks and now Chrysler is having a go with this ‘Truck Month’ ad from The Martin Group claiming a Ford F150 is just like a Ram 1500 but without all the good bits. Ford was thoroughly [...]
Posted in News | Tagged chevy silverado, chrysler ram 1500, ford, ford f150, general motors, Joel Ewanick, lawyers, super bowl, the martin group, truck month, truck wars, Youtube
By Stephen Foster on February 21, 2012
YouTube runs a poll called Ad Blitz after the Super Bowl game and M&M’s’ cutesy ‘Just my shell’ from BBDO New York was the winner. Here’s the top five. 1. M&M’s: Just My Shell 2. Chrysler: Halftime in America 3. Bud Light: Rescue Dog 4.Chevy Silverado 2012 5. Dorito’s Man’s Best Friend But in terms [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged ad blitz, bbdo new york, chevy silverado, chrysler, Clint Eastwood, goodby silverstein, m&m's, super bowl poll, top-scoring ads, wieden+kennedy, Youtube
By Stephen Foster on February 6, 2012
Ouch! No wonder Ford’s lawyers spent the weekend on the phone to General Motors and, no doubt, broadcaster NBC about this Super Bowl spot, ‘Apocalypse,’ for Chevy’s Silverado truck – its point being that Ford trucks break down whereas Silverados don’t. There’s barely been a dull moment since Joel Ewanick took over as marketing chief [...]
Posted in Agencies, Clients, Creative, News | Tagged apocalypse, chevy silverado, ford trucks, general motors, gm, Joel Ewanick, Jose Mourinho, knocking copy, lawyers, nbc, real madrid, special one, super bowl, Youtube
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