charities
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Paul Domenet: why charity ads need to clean up their act
“Oh, I can’t take another heartache” singer Nick Lowe lamented in Cruel To Be Kind back in 1979. Well me…
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Adam&eve wins global brief to protect children from war, UK media rallies round in wake of Cyclone Idai disaster
Save the Children’s UK agency adam&eveDDB has been appointed to handle a new global campaign for Save the Children International…
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VCCP finds its best for Macmillan Cancer Support
Macmillan Cancer Support fills a valuable gap the NHS either can’t or won’t and it’s launching a new campaign ‘Life…
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Ian Maynard of network: why shock tactics aren’t the only way for charities to win the donations battle
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that even…
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RKCR/Y&R wins Royal British Legion ad account
The Royal British Legion has picked RKCR/Y&R to handle its huge UK Remembrance Day poppy appeal and also develop a…
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Ian Maynard of network: why pro bono creative work for charities can still carry a hidden cost
Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, examines the growth…
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DLKW/Lowe’s new Marie Curie Cancer Care campaign takes charity ads to a higher level
We’ve often castigated charity ads here for loading on the misery with no light at the end of the tunnel…
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