By Angie Dean on November 2, 2012
Anheuser-Busch InBev has named AKQA as its US digital agency for Budweiser, Bud Light and Stella Artrois, replacing Heineken at the WPP-own company. Heineken is in the process of moving its digital work to above-the-line agency Wieden+Kennedy. In US terms AB InBev is much bigger than Heineken although Heineken is one of the fastest-growing imports. [...]
Posted in Agencies, Clients, Creative, News | Tagged ab inbev, akqa, bud light, Budweiser, cavalry, coors, ddb, heineken, mcgarrybowen, Paul Chibe, Tom Bedecarre, wieden+kennedy, WPP
By Stephen Foster on July 9, 2012
Uk agency Fold7 isn’t as famous as Heineken’s Wieden+Kennedy or Coors’ line-up of VCCP in the UK and newly-formed Team WPP (aka Cavalry) in the US but it seems to be winning the lion’s share of the world’s fourth-largest brewer Carlsberg. Here’s the latest in its “that Calls for a Carlsberg’ campaign featuring a spin [...]
Posted in Agencies, Clients, Creative, News | Tagged Carlsberg, cavalry, coors, fold7, global campaign, that calls for a carlsberg, the crate escape
By Staff on June 22, 2012
WPP has unveiled its new agency – called Cavalry – set up specifically to handle new Client Coors. The agency will be based in Chicago and, initially at least, work solely on digital and traditional advertising for $170m Coors and Coors Light which moved from Interpublic-owned DraftFCB in May. Basing the agency in US adland’s [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged bank of america, bespoke deals, cavalry, chicago, coors, Dell, draftfcb, enfatico, George Rogers, Jim Larmon, Marty Stock, WPP
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