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Browse: Home / Carolyn McCall

Carolyn McCall

HMV goes bust, Sue Douglas tries to buy the People, what's Easyjet playing at?

HMV goes bust, Sue Douglas tries to buy the People, what’s Easyjet playing at?

By Stephen Foster on January 14, 2013

**Long-suffering music business HMV has finally toppled into administration as suppliers have refused more credit. It’s all about downloads of course, there aren’t enough old farts (like me) hunting around for CDs. The move follows hard on the heels of the Virgin music business in France going down the tubes (Sir Richard got out years [...]

Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged Carolyn McCall, downloads, easyJet, hmv, margate, Rupert Howell, Simon Fox, sue Douglas, the ambrette, the people, vccp

Easyjet rolls out £50m mega-campaign - well it's certainly different to British Airways

Easyjet rolls out £50m mega-campaign – well it’s certainly different to British Airways

By Stephen Foster on October 3, 2011

Which is presumably one of the things new agency VCCP was aiming for. Although it wouldn’t have known what the new BA campaign from Bartle Bogle Hegarty was going to look like it was a safe bet it wouldn’t take the surprisingly cheap and cheerful approach shown here – a kind of Butlins for Europe [...]

Posted in Agencies, Clients, Creative, Finance, News | Tagged audi, bartle bogle hegarty, british airways, carling, Carolyn McCall, chime, comparethemarket.com, coors light, easyJet, Elaine Constantine, europe by easyjet campaign, fastjet, first dividend, guardian media group, meerkats, molson coors, new campaign, Peter Duffy, photographs, ryanair, Sir Stelios Haji-Ioannou, vccp, virgin atlantic

We're all talking about BA's air wars but the focus is on easyJet as Sir Stelios takes to the air again

We’re all talking about BA’s air wars but the focus is on easyJet as Sir Stelios takes to the air again

By Paul Simons on September 28, 2011

I have been quite surprised at the debate sparked by the new British Airways campaign and the reaction I’ve had already to my previous comments on the work. There is a clear division of quite strong opinion; one camp is very dismissive of the BA campaign and another camp very supportive. It also becomes more [...]

Posted in Agencies, Clients, Creative, News | Tagged ad agency, BA, Bill Bernbach, british airways, Carolyn McCall, club class, competition, easyJet, fastjet, guardian media group, Paul Simons, ryanair, simons palmer, Sir Stelios, va, vccp, virgin atlantic, virgin upper class

Chime star VCCP lands £20m Easyjet - or is that £50m?

Chime star VCCP lands £20m Easyjet – or is that £50m?

By Stephen Foster on August 26, 2011

When former Guardian Media Group boss Carolyn McCall took over as CEO of budget airline Easyjet it seemed likely that the no-frills carrier might travel along the conventional branding route and that became more likely when she recruited Peter Duffy from Audi as her new marketing director. Duffy subsequently appointed Chime-owned social media specialist Icon [...]

Posted in Agencies, Clients, Creative, Finance, News | Tagged Carolyn McCall, chime, easyJet, Lord Bell, Peter Duffy, vccp

Easyjet takes the social media route by giving ad account to Chime's Icon

Easyjet takes the social media route by giving ad account to Chime’s Icon

By Stephen Foster on April 4, 2011

New Easyjet marketing director Peter Duffy has laid his cards on the table by appointing Icon, part of Tim Bell’s Chime Communications, as its headline ad agency. Only Icon isn’t an ad agency at all, it’s a social media specialist. Therefore Easyjet is planning to give up on adverts (its previous agency was Publicis London) [...]

Posted in Agencies, Clients, News | Tagged british airways, Carolyn McCall, chime communications, easyJet, grey, icon, Peter Duffy, publicis london, ryanair, Tim Bell

New management brooms bring ad reviews at Easyjet, DFS and moneysupermarket

New management brooms bring ad reviews at Easyjet, DFS and moneysupermarket

By Stephen Foster on January 13, 2011

UK budget airline Easyjet is reviewing its creative account at Publicis following a change of top management while furniture megastore DFS is doing the same to its whopper £92m media account, the eighth-biggest in the UK according to Campaign. And, just to create a trio, price comparison site moneysupermarket.com is reviewing its creative account even [...]

Posted in Agencies, Clients, Creative, Media, News | Tagged Alan Leighton, Asda, brilliant media, Carolyn McCall, Chris Wilkins, comparethemarket, dare, dfs, easyJet, GoCompare, john Prescott, lord kirkham, mars, Maurice Levy, meerkats, moneysupermarket, Omid Djalili, Paul Troy, Peter Duffy, publicis, Richard Baker, Sian Vickers, Simon Gulliford

Does former Audi man Peter Duffy's arrival at Easyjet signal a change of strategy for cheap flights?

Does former Audi man Peter Duffy’s arrival at Easyjet signal a change of strategy for cheap flights?

By Stephen Foster on December 14, 2010

Well they could certainly do with it and new Easyjet CEO Carolyn McCall, latterly of the Guardian Media Group, has certainly made her intentions clear by hiring Audi UK marketing director Peter Duffy as her marketing boss. For years the cheap flights market has been dominated by Ryanair, Michael O’ Leary’s creation which has combined [...]

Posted in Agencies, Clients, Creative, News | Tagged audi, auto trader, bartle bogle hegarty, Carolyn McCall, easyJet, emap, Michael O'Leary, Peter Duffy, ryanair

Easyjet brand is worth £100m to Sir Stelios

Easyjet brand is worth £100m to Sir Stelios

By Angie Dean on October 12, 2010

£100m is what Easyjet founder Sir Stelios Haji-Ioannou might receive over the next ten years under the terms of an agreement that will pay him £3.95m next year, £4.95m the year after and 0.5 per cent of revenues thereafter for agreeing to allow the airline the use of the Easyjet name. When he stepped down [...]

Posted in Clients, Finance, News | Tagged Carolyn McCall, easyJet, Sir Stelios Haji-Ioannou, virgin blue

Stephen Grabiner exit puts pressure on Guardian and EMAP

Stephen Grabiner exit puts pressure on Guardian and EMAP

By Stephen Foster on June 14, 2010

Stephen Grabiner, boss of private equity giant Apax Partners’ media operations, is leaving the company in the wake of his last big deal, buying publisher EMAP with Guardian Media Group, going pear-shaped. Apax and GMG coughed up around £1bn for EMAP, which publishes a large number of magazines and whose exhibitions business owns the Cannes [...]

Posted in Media, News | Tagged apax partners, Carolyn McCall, emap, guardian media group, Stephen Grabiner

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