Browse: Home / Carolyn Everson
By Stephen Foster on May 8, 2013
Karmarama boss and former IPA president Nicola Mendelsohn (left) has never been exactly backward at coming forward and now she’s joined the group of high-flying women (including COO Sheryl Sandberg and marketing boss Carolyn Everson) near the top of Mark Zuckerberg’s Facebook empire by being appointed as the social network’s new head of Europe, the [...]
Posted in Agencies, Clients, Media, News | Tagged b&q, Carolyn Everson, europe head, facebook, ipa president, karmarama, Mark Zuckerberg, Nicola Mendelsohn, Sheryl Sandberg
By Stephen Foster on March 6, 2012
It’s hardly a Jeremy Paxman-style inquisition but it’s enterprising of JWT to invite various marketing mavens on to its new web product Worldmakers. At least they’ll respond to JWT’s call the next time the account’s up (or the first time, in the case of Facebook). So here we have genial Bob Jeffrey, boss of JWT, [...]
Posted in Agencies, Clients, Media, News | Tagged Bob Jeffrey, Carolyn Everson, interviews, JWT, levis, Microsoft, nike, Rebecca Van Dyck, web channel, worldmakers
By Staff on February 6, 2012
The mighty Facebook dollar has struck again, this time by persuading Levi’s highly-regarded CMO Rebecca Van Dyck to head its marketing. Facebook is currently in the process of completing an IPO which will value the social network at up to $100bn. Van Dyck, who made her considerable reputation at Apple where she helped to oversee [...]
Posted in Clients, Media, News | Tagged $100bn IPO, apple, Carolyn Everson, facebook, go forth campaign, iPad, iPhone, iPod, levis, Mark Zuckerberg, Rebecca Van Dyck, Sheryl Sandberg, wieden+kennedy
By Stephen Foster on November 28, 2011
Back in 2008 Microsoft bid $33 a share for Yahoo (about twice its current worth) but the bid fell fell through because (a) Yahoo founder Jerry Yang held out for even more money or (b) Microsoft CEO Steve Ballmer (pictured) got cold feet and used them to walk away from the deal at the last [...]
Posted in Clients, Finance, Media, News | Tagged alibaba, apple, Carol Bartz, Carolyn Everson, China, facebook, google, Jerry Yang, Microsoft, msn, nokia, skype, softbank, Steve Ballmer, Windows, yahoo, yahoo japan
By Staff on October 11, 2011
The volume of ad impressions bought by FMCG band owners (and others including cars and drinks) rose 117 per cent between the second and third quarters of 2011. This led to a 33.6 per cent rise in cost per thousand ad impressions for the quarter ending in September compared to 2010 according to a new [...]
Posted in Clients, Media, News | Tagged ad revenue, advertising, Carolyn Everson, clicks, facebook, fmcg brand owners, google, impressions, Microsoft, research, Simon Mansell, Steve Ballmer, tbg
By Stephen Foster on September 21, 2011
Facebook’s ad sales will hit $4.27bn in 2011 according to researcher eMarketer, $205m less than it forecast some time ago, an increase of 104 per cent on 2010′s $1.86bn. The soaraway social media site should make $470m from its Facebook Credits virtual payments programme in this period, helping it to overtake Yahoo as the biggest [...]
Posted in Agencies, Clients, Media, News | Tagged Carolyn Everson, Debra Aho Williamson, display ad revenue, emarketer, facebook, facebook credits, google, itv, Microsoft, yahoo
By Staff on September 19, 2011
Drinks giant Diageo, which already boasts 12.6m fans on Facebook, has increased its advertising investment in the social media site and is joining its new ‘client council’ that has its first meeting in October. On the face of it this looks like a sweetheart deal (Facebook CMO Carolyn Everson claims Facebook is a “small company” [...]
Posted in Agencies, Clients, Media, News | Tagged ad deal, american express, brazil, Carolyn Everson, diageo, drinks, facebook, facebook client council, facebook fans, guinness, Kathy Parker, olympics, procter & gamble, sao paulo, smirnoff, south america, swat team, walmart, world cup
By Stephen Foster on June 23, 2011
Facebook, currently bedevilled by reports that its growth has stalled in the US and that older users are switching off, is forming an ad council (or client council depending on your preference) to help it generate the vast amounts of ad revenue it needs to justify its likely stock market price tag when it floats [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged akqa, cannes, Carolyn Everson, client council, coca-cola, facebook ad council, facebook stake, Interpublic, Keith Weed, Mark Read, mccann worldgroup, Microsoft, Nick Brien, omnicom, publicis group, Sir Martin Sorrell, Wendy Clark
By Angie Dean on March 4, 2011
And it seems to be CEO Steve Ballmer (not a man to tangle with) who’s the crossest of the lot, threatening to sue Facebook and Carolyn Everson for all sorts of things. According to CNET Microsoft wants to prevent Everson using any knowledge she’s gained at Microsoft for Facebook (pretty difficult without a brain operation) [...]
Posted in Clients, Media, News | Tagged Carolyn Everson, facebook, Microsoft, Sheryl Sandberg, Steve Ballmer
Recent Comments