<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>More About Advertising &#187; Carolyn Bradley</title>
	<atom:link href="http://www.moreaboutadvertising.com/tag/carolyn-bradley/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
	<lastBuildDate>Fri, 17 May 2013 20:19:48 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	
		<item>
		<title>Here&#8217;s how the £110m UK Tesco pitch will pan out</title>
		<link>http://www.moreaboutadvertising.com/2012/04/heres-how-the-110m-uk-tesco-pitch-will-pan-out/</link>
		<comments>http://www.moreaboutadvertising.com/2012/04/heres-how-the-110m-uk-tesco-pitch-will-pan-out/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 15:46:30 +0000</pubDate>
		<dc:creator>Stuart Smith</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[24/7 real media]]></category>
		<category><![CDATA[Asda]]></category>
		<category><![CDATA[big price drop]]></category>
		<category><![CDATA[Carolyn Bradley]]></category>
		<category><![CDATA[every klittle helps]]></category>
		<category><![CDATA[grey]]></category>
		<category><![CDATA[JWT]]></category>
		<category><![CDATA[Martin wood]]></category>
		<category><![CDATA[Morrisons]]></category>
		<category><![CDATA[new platform]]></category>
		<category><![CDATA[oystercatchers]]></category>
		<category><![CDATA[Paul Weinberger]]></category>
		<category><![CDATA[Peter Cowie]]></category>
		<category><![CDATA[Phil Clarke]]></category>
		<category><![CDATA[profit warning]]></category>
		<category><![CDATA[Richard Brasher]]></category>
		<category><![CDATA[Sainsburys]]></category>
		<category><![CDATA[shortlist]]></category>
		<category><![CDATA[Sir Frank Lowe]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[Sir Terry Leahy]]></category>
		<category><![CDATA[Suki Thompson]]></category>
		<category><![CDATA[Tesco]]></category>
		<category><![CDATA[the red brick road]]></category>
		<category><![CDATA[uk business]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[£110m pitch]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=41408</guid>
		<description><![CDATA[But don&#8217;t hold your breath for a result. This is going to be a long-drawn-out contest, meticulously refereed at every stage by agency intermediary Oystercatchers. Not a cosy inside job, pushed through on a nod and a wink from Tesco&#8217;s C Suite, as has tended to be the case in the past. The first stage, [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/04/heres-how-the-110m-uk-tesco-pitch-will-pan-out/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Tesco has a new marketing boss in David Wood &#8211; will it also be looking for a new ad agency?</title>
		<link>http://www.moreaboutadvertising.com/2012/02/tesco-has-a-new-marketing-boss-in-david-wood-will-it-also-be-looking-for-a-new-ad-agency/</link>
		<comments>http://www.moreaboutadvertising.com/2012/02/tesco-has-a-new-marketing-boss-in-david-wood-will-it-also-be-looking-for-a-new-ad-agency/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 08:57:03 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[adam & eve]]></category>
		<category><![CDATA[Asda]]></category>
		<category><![CDATA[Carolyn Bradley]]></category>
		<category><![CDATA[David Wood]]></category>
		<category><![CDATA[Dotty campaign]]></category>
		<category><![CDATA[hungary]]></category>
		<category><![CDATA[Interpublic]]></category>
		<category><![CDATA[John Lewis]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[lowe & partners]]></category>
		<category><![CDATA[Lowe Howard-Spink]]></category>
		<category><![CDATA[Philip Clarke]]></category>
		<category><![CDATA[Prunella Scales]]></category>
		<category><![CDATA[Sir Frank Lowe]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[Sir Terry Leahy]]></category>
		<category><![CDATA[the red brick road]]></category>
		<category><![CDATA[unilever]]></category>
		<category><![CDATA[walmart]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=37483</guid>
		<description><![CDATA[David Wood, a former European marketing at Kraft and before then a Unilever marketer, has been brought back from his current job as commercial director of Tesco in Hungary to head the embattled retailer&#8217;s UK marketing. He replaces Carolyn Bradley who&#8217;s been shuffled off into a UK brand role. It&#8217;s been evident for some years [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/02/tesco-has-a-new-marketing-boss-in-david-wood-will-it-also-be-looking-for-a-new-ad-agency/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Memo to troubled Tesco: good advertising worked before, why not try some more now?</title>
		<link>http://www.moreaboutadvertising.com/2012/01/tescos-managers-need-to-remember-what-they-seem-to-have-forgotten-about-the-value-of-marketing/</link>
		<comments>http://www.moreaboutadvertising.com/2012/01/tescos-managers-need-to-remember-what-they-seem-to-have-forgotten-about-the-value-of-marketing/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 11:38:02 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Carolyn Bradley]]></category>
		<category><![CDATA[christmas sales]]></category>
		<category><![CDATA[clubcard]]></category>
		<category><![CDATA[Dotty campaign]]></category>
		<category><![CDATA[every little helps]]></category>
		<category><![CDATA[Jane Horrocks]]></category>
		<category><![CDATA[Karen Buchanan]]></category>
		<category><![CDATA[Lord MacLaurin]]></category>
		<category><![CDATA[Paul Hammersley]]></category>
		<category><![CDATA[Philip Clarke]]></category>
		<category><![CDATA[Prunella Scales]]></category>
		<category><![CDATA[Richard Brasher]]></category>
		<category><![CDATA[Sainsburys]]></category>
		<category><![CDATA[share price crash]]></category>
		<category><![CDATA[Sir Frank Lowe]]></category>
		<category><![CDATA[Sir Terry Leahy]]></category>
		<category><![CDATA[Tesco]]></category>
		<category><![CDATA[the big price drop]]></category>
		<category><![CDATA[Waitrose]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=33388</guid>
		<description><![CDATA[Tesco has been a marketing-driven company ever since Ian MacLaurin (now the Baron MacLaurin of Knebworth) took over as boss at the end of the 1970s. MacLaurin ditched the old Green Shield trading stamps and &#8216;pile it high, sell it cheap&#8217; ethos along with its old ad agency Saatchi &#038; Saatchi to move firmly upmarket [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/01/tescos-managers-need-to-remember-what-they-seem-to-have-forgotten-about-the-value-of-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We need more marketers as chief executives says Tesco&#8217;s Sir Terry Leahy</title>
		<link>http://www.moreaboutadvertising.com/2010/10/marketers-chief-executives-tescos-sir-terry-leahy/</link>
		<comments>http://www.moreaboutadvertising.com/2010/10/marketers-chief-executives-tescos-sir-terry-leahy/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 09:40:32 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Carolyn Bradley]]></category>
		<category><![CDATA[clubcard]]></category>
		<category><![CDATA[fresh & easy]]></category>
		<category><![CDATA[Lowe Howard-Spink]]></category>
		<category><![CDATA[Philip Clarke]]></category>
		<category><![CDATA[Sir Terry Leahy]]></category>
		<category><![CDATA[Tim Mason]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=4631</guid>
		<description><![CDATA[He used to be one himself of course and Sir Terry Leahy of Tesco was pulling no punches as he told a business audience in London that &#8220;there should be more marketers as CEOs&#8221; because &#8220;the customer is a great place to build a business from and so understanding the customer and how to keep [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2010/10/marketers-chief-executives-tescos-sir-terry-leahy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
