By Stephen Foster on May 9, 2012
Lord Bell’s London-based marcoms group Chime Communications is taking a big bet on sports marketing and has just announced an agreement to buy 60 per cent of Brazil’s Golden Goal for an initial £2.4m. With earnouts in 2014 and 2017 the deal could be worth a maximum £9.5m to Golden Goal founders and shareholders Cadu [...]
Posted in Agencies, Clients, Finance, News, PR | Tagged agm, Bell Pottinger, boyout plans, brazil, Cadu Ferreira, chime communications, chime sports marketing, easyjet pitch, essentially, fast track, golden goal, Lord Bell, Mauro Correa, olympics, Piers Pottinger, PR, Simon Gulliford, sports marketing, world cup
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