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Is the real point of the new BBH British Airways campaign to cosy up to the pilots and cabin staff?

Is the real point of the new BBH British Airways campaign to cosy up to the pilots and cabin staff?

By Stephen Foster on September 25, 2011

It’s taken British Airways and agency Bartle Bogle Hegarty (which won the account from M&C Saatchi back in 2005) a hell of a long time to produce a big new brand campaign but its new offering ‘To fly, to serve’ has been pretty well received. It’s a lovely thing to look at and tugs at [...]

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