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Man who didn't cause the world's most infamous marketing disaster dies

Man who didn’t cause the world’s most infamous marketing disaster dies

By Stuart Smith on March 8, 2013

The death late last month of Roy Brown Jr, aged 96, is a timely reminder of that old adage: success has many authors, failure but one scapegoat. The reality, as we shall see, is not uncommonly the inverse. Brown was Ford’s top designer during the Fifties and it was his misfortune to be saddled with [...]

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Now GM's Joel Ewanick buys Manchester United

Now GM’s Joel Ewanick buys Manchester United

By Stephen Foster on May 30, 2012

Or some part of it anyway, as General Motors and Manchester United have scheduled a press conference in Shanghai tomorrow to announce a marketing deal. GM, you may recall, is based in Detroit and Man U is in, well, Manchester (Salford actually) but Shanghai’s where the money is. Man U is currently sponsored by American [...]

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Joel Ewanick's global plans for Chevy put future of GM's Opel in doubt

Joel Ewanick’s global plans for Chevy put future of GM’s Opel in doubt

By Staff on June 10, 2011

Trying to hang on to its status as the world’s biggest carmaker drove General Motors into bankruptcy just a couple of years ago. Now, under new CEO Dan Akerson, the company has discovered the joys of small and, according to reports from Germany, is once again trying to offload its European unit Opel (which includes [...]

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