By Stephen Foster on February 4, 2013
USA Today purports to reveal the people’s choice of Super Bowl ads via its Ad Meter and this year’s fave is Clydesdale foals for Budweiser from Anomaly (directed by Jake Scott, son of Ridley). Well it’s a nice film and the horses are nice too – but really. Thought Budweiser made beer not horses. Bringing [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged ad meter, anomaly, Bar Refaeli, Budweiser, clydesdales, fat bloke, go.daddy, Jake Scott, most popular ads, usa today
By Stephen Foster on January 31, 2013
What the fuck have Clydesdale horses got to do with Budweiser, a rather ersatz beer? I suppose they used to drag the beer carts around and now seem to appear in Bud processions. Anyway the noble shire horses are enlisted in this Bud ad by Anomaly for the Super Bowl. And you can even name [...]
Posted in Agencies, Clients, Creative, News | Tagged anomaly, Budweiser, clydesdales, horses, super bowl 2013, tv ad
By Angie Dean on November 2, 2012
Anheuser-Busch InBev has named AKQA as its US digital agency for Budweiser, Bud Light and Stella Artrois, replacing Heineken at the WPP-own company. Heineken is in the process of moving its digital work to above-the-line agency Wieden+Kennedy. In US terms AB InBev is much bigger than Heineken although Heineken is one of the fastest-growing imports. [...]
Posted in Agencies, Clients, Creative, News | Tagged ab inbev, akqa, bud light, Budweiser, cavalry, coors, ddb, heineken, mcgarrybowen, Paul Chibe, Tom Bedecarre, wieden+kennedy, WPP
By Angie Dean on August 28, 2012
Bud Light owner InBev is continuing to ring the changes on its key brand, moving the Canadian account to Anomaly’s new Toronto office a few weeks after dumping Mcgarrybowen in the US after just eight months in favour of roster agency Translation. Anomaly, which sold a majority stake to marcoms group MDC Partners a year [...]
Posted in Agencies, Clients, Creative, News | Tagged anomaly, bud light, Budweiser, canada, Carl Johnson, coors, inbev, mcgarrybowen, taxi
By Stephen Foster on February 7, 2012
Deemed by the cognoscenti to be among the best of the bunch. So, first off, ‘Eternal Optimism’ by Anomaly for Budweiser. Nah. In a few years’ time these flash mob ads will look as cheesy as 1970s numbers showing people in flares jigging around in the kitchen over a cup of Nescafe. Moving on to [...]
Posted in Agencies, Clients, Creative, News | Tagged anomaly, bbdo new york, Budweiser, m&m's, nescafe, super bowl
By Stephen Foster on February 2, 2012
Is there any point in an industrial business-to-business giant advertising in the Super Bowl? Well GE and agency BBDO think there is and this ad to be aired on Sunday is clearly banking on a fair number of the game’s huge audience swigging Budweiser as they do so. ‘The power that makes the beer’ is [...]
Posted in Agencies, Clients, Creative, News | Tagged bbdo, beer, Budweiser, GE, power that makes the beer, schenectady, super bowl, Thomas Edison, turbines
By Angie Dean on February 10, 2011
There’s no holding Canada-based MDC Partners and the ambitious marcoms groups has followed its purchase of a minority stake in LA’s 72andSunny with a deal to buy 60 per cent of controversial integrated agency Anomaly, based in New York and London. Anomaly, which authored Super Bowl ads for Budweiser and Motorola this year, was formed [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 72andsunny, anomaly, Budweiser, cannes, Carl Johnson, diesel, mdc partners, Miles Nadal, motorola, outdoor grand prix, simons palmer clemmow & johnson, Sony
By Stephen Foster on February 2, 2011
And a fine old line-up it is with hoary old classics like Coke’s Mean Joe Greene from 1980 and Ridley Scott’s 1984 Apple epic for the Macintosh launch running through to Budweiser in 2003. The most famous of course is Rid’s for agency Chiat Day and Apple because (officially at least) the Super Bowl was [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 1984, Ad Age, apple, best super bowl ads, Budweiser, chiat day, coca-cola, Coke, Creativity, iPad, mean Joe Greene, ridley scott, Rupert Murdoch, super bowl, the daily
By Angie Dean on September 20, 2010
The agency you don’t want on your case is Anomaly, the agency set up up New York by former Simons Palmer founder Carl Johnson with others. Reports from the US say that Anomaly has infiltrated Budweiser makers Anheuser-Busch, now owned by giant Euro beer maker InBev. Budweiser, which is quite horrible really and nowhere near [...]
Posted in Agencies, Clients, News | Tagged anheuser-busch, anomaly, Budweiser, Carl Johnson, diesel, fallon, omnicom, sony Bravia
By David O'Reilly on June 16, 2010
Another triumph for ambush marketing with the Dutch beer brand Bavaria smuggling 36 women all dressed in orange into the Holland vs Denmark World Cup match, under the noses of FIFA and Budweiser, the official beer sponsor at the event. This has led ITV to fire its football pundit Robbie Earle, as the Bavaria tickets [...]
Posted in Media, News | Tagged Alan Shearer, Budweiser, fifa, itv, Robbie Earle, world cup
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