More About Advertising » brandz http://www.moreaboutadvertising.com The alternative voice of advertising, marketing and media Fri, 24 May 2013 17:31:05 +0000 en hourly 1 It’s not what you put into a (digital) communication that matters, it’s what you get out – as Apple knows http://www.moreaboutadvertising.com/2013/02/its-not-what-you-put-into-a-digital-communication-that-matters-its-what-you-get-out-as-apple-knows/ http://www.moreaboutadvertising.com/2013/02/its-not-what-you-put-into-a-digital-communication-that-matters-its-what-you-get-out-as-apple-knows/#comments Fri, 15 Feb 2013 07:56:29 +0000 Paul Simons http://www.moreaboutadvertising.com/?p=60570 http://www.moreaboutadvertising.com/2013/02/its-not-what-you-put-into-a-digital-communication-that-matters-its-what-you-get-out-as-apple-knows/feed/ 0 Apple is close to catching Coca-Cola as the ‘best global brand’ says Interbrand http://www.moreaboutadvertising.com/2012/10/apple-is-close-to-catching-coca-cola-as-the-best-global-brand-says-interbrand/ http://www.moreaboutadvertising.com/2012/10/apple-is-close-to-catching-coca-cola-as-the-best-global-brand-says-interbrand/#comments Wed, 03 Oct 2012 06:45:31 +0000 Staff http://www.moreaboutadvertising.com/?p=52161 http://www.moreaboutadvertising.com/2012/10/apple-is-close-to-catching-coca-cola-as-the-best-global-brand-says-interbrand/feed/ 0 If you look really hard at the numbers Facebook is worth ‘just’ $21bn (not $104bn) http://www.moreaboutadvertising.com/2012/05/if-you-look-really-hard-at-the-numbers-facebook-is-worth-just-21bn-not-104bn/ http://www.moreaboutadvertising.com/2012/05/if-you-look-really-hard-at-the-numbers-facebook-is-worth-just-21bn-not-104bn/#comments Wed, 23 May 2012 16:32:11 +0000 Paul Simons http://www.moreaboutadvertising.com/?p=44183 http://www.moreaboutadvertising.com/2012/05/if-you-look-really-hard-at-the-numbers-facebook-is-worth-just-21bn-not-104bn/feed/ 0 What BrandZ tells us about Facebook’s flagging IPO http://www.moreaboutadvertising.com/2012/05/what-brandz-tells-us-about-facebooks-flagging-ipo/ http://www.moreaboutadvertising.com/2012/05/what-brandz-tells-us-about-facebooks-flagging-ipo/#comments Wed, 23 May 2012 06:32:58 +0000 Paul Simons http://www.moreaboutadvertising.com/?p=44080 http://www.moreaboutadvertising.com/2012/05/what-brandz-tells-us-about-facebooks-flagging-ipo/feed/ 0 New WPP BrandZ Top 100 survey shows it’s women on top in the fastest-growing companies http://www.moreaboutadvertising.com/2012/05/new-wpp-brandz-top-100-survey-shows-its-women-on-top-in-the-fastest-growing-companies/ http://www.moreaboutadvertising.com/2012/05/new-wpp-brandz-top-100-survey-shows-its-women-on-top-in-the-fastest-growing-companies/#comments Tue, 22 May 2012 08:59:46 +0000 Staff http://www.moreaboutadvertising.com/?p=44047 http://www.moreaboutadvertising.com/2012/05/new-wpp-brandz-top-100-survey-shows-its-women-on-top-in-the-fastest-growing-companies/feed/ 0 Apple knocks Google off top spot in BrandZ survey http://www.moreaboutadvertising.com/2011/05/apple-knocks-google-off-top-spot-in-brandz-survey/ http://www.moreaboutadvertising.com/2011/05/apple-knocks-google-off-top-spot-in-brandz-survey/#comments Mon, 09 May 2011 07:45:41 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=17137 http://www.moreaboutadvertising.com/2011/05/apple-knocks-google-off-top-spot-in-brandz-survey/feed/ 0 Google leads top Brandz list – but aren’t these things always out of date? http://www.moreaboutadvertising.com/2010/04/google-leads-top-brandz-list-wpp-mcdonalds-ibm-apple-microsoft-millward-brown-facebook/ http://www.moreaboutadvertising.com/2010/04/google-leads-top-brandz-list-wpp-mcdonalds-ibm-apple-microsoft-millward-brown-facebook/#comments Tue, 27 Apr 2010 10:05:08 +0000 Stephen Foster http://www.moreaboutadvertising.com/?p=295 http://www.moreaboutadvertising.com/2010/04/google-leads-top-brandz-list-wpp-mcdonalds-ibm-apple-microsoft-millward-brown-facebook/feed/ 1