By Stephen Foster on July 4, 2012
We’re used to having companies depicted as animals but Brand Toys renders them as toys (as it would). And the researchers there have been applying their grey cells to ad agencies at the Cannes International Festival of Creativity. They all look pretty similar to me but apparently the size of the ears show how much [...]
Posted in Agencies, Creative, News, Research | Tagged Amir Kassaei, bbh, brand toys, cannes, ddb, leo burnett, wieden+kennedy
By Staff on May 10, 2011
WPP-owned researcher Millward Brown (which produces the BrandZ survey) and agency JWT have had the bright wheeze of producing a new website Brand Toys depicting some 3,000 brands as cuddly toys. At least we think they have as, first thing Tuesday following the announcement, you couldn’t get on it. Is this a technical glitch or [...]
Posted in Agencies, Clients, News, Research | Tagged brand toys, branz, JWT, millward brown, technical glitch, WPP
Recent Comments