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brand perception

Politics is like the Olympics, it's all about brand perception - and brand Boris Johnson is winning

Politics is like the Olympics, it’s all about brand perception – and brand Boris Johnson is winning

By Paul Simons on August 3, 2012

Andrew Gimson in the London Evening Standard has written a piece I’ve been mulling over but not quite had the confidence to write about; he has suggested Boris Johnson is limbering up to become the future leader of the UK. His observations are very insightful and persuasive. What has gone through my head is what [...]

Posted in Clients, Creative, Finance, Media | Tagged Boris Johnson, brand perception, David Cameron, George Osborne, Ken Livingstone, london mayor, olympics

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