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brand mascot

EDF Energy rolls out cuddly brand mascot with new ais London 'zoetrope' online film

EDF Energy rolls out cuddly brand mascot with new ais London ‘zoetrope’ online film

By Stephen Foster on May 11, 2012

We’ve already tried to savage AMV/BBDO’s EDF Energy film,(which features a cuddly sort of muppet/puppet) to absolutely no effect, as lots of people seem to like it. And now the French-owned energy company is rolling out another bit of its campaign trying to show why we should love it rather than hate it, this time [...]

Posted in Agencies, Clients, News | Tagged ais, amv/bbdo, archibald ingall stretton, brand mascot, edf energy, muppet/puppet, online film, prices, thankyous website, zoetrope

EDF and AMV try fluff for energy charm offensive

EDF and AMV try fluff for energy charm offensive

By Stephen Foster on April 4, 2012

Just about everybody in the UK hates the big energy companies, especially foreign-owned ones like France’s EDF who are suspected, rightly or wrongly, of ripping off UK customers while others get the sweetheart deals. The solution? Send for AMV/BBDO and some winsome animation, a rousing tune from the 1980s and a rather mystifying ‘blue+’ price [...]

Posted in Agencies, Clients, Creative, News, PR | Tagged amv/bbdo, animation, brand mascot, charm offensive, edf energy, fluff, france, Keepon, sweetheart deals

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