By Stuart Smith on January 30, 2013
Not all fairy tales have a happy ending. One such is the marriage of convenience between Brazilian hotshop Neogama, its micro-network affiliate BBH and Publicis Groupe. Readers will recall that, a little over six months ago, Publicis chief Maurice Lévy bought out the 51 per cent of BBH PG did not already own. A useful [...]
Posted in Agencies, Clients, Finance | Tagged Alexandre Gama, bbh, bradesco, brazil, deal, Interpublic, Jean-Yves Naouri, Maurice Levy, mccann, neogama, omo, procter & gamble, publicis groupe, unilever
By Stuart Smith on July 4, 2012
It seems that months-long negotiations over who will own the controlling stake in fashionable Brazilian agency Neogama BBH (see my earlier post here) are now completed. So says the Brazilian trade press. And the answer, shortly to be announced on the French Bourse, is: Publicis Groupe. Not BBH. Do such technicalities matter, given that all [...]
Posted in Agencies, Clients, Finance, News | Tagged Alexandre Gama, bbh, bradesco, brazil, Maurice Levy, neogama, Nigel Bogle, procter & gamble, publicis groupe, unilever
By Stuart Smith on December 20, 2011
There’s an interesting ownership conundrum facing Bartle Bogle Hegarty and its 49 per cent sponsor Publicis Groupe. Here is what I have learned. It concerns Neogama BBH, the global micro-network’s Sao Paulo agency. Its founder, president and chief creative officer Alexandre Gama (pictured) wants to cash up the majority stake he owns. Neogama, set up [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Alexandre Gama, bartle bogle hegarty, bcom3, bradesco, bradesco bank, brazil, cannes lions, dentsu, diageo, johnnie walker, leo burnett, Maurice Levy, neogama bbh, Nigel Bogle, procter & gamble, publicis groupe, unilever
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