By Staff on April 12, 2013
Scam ads are turning into an epidemic – or maybe we’re just noticing them after the JWT India Ford Figo fiasco. Now agency Arnold Worldwide is in the mire over a thoroughly weird mental health type ad for McDonald’s that ran on Boston’s subway, which it admits was unauthorised. “You’re not alone,” it says, “millions [...]
Posted in Agencies, Clients, Creative, Media, PR | Tagged arnold worldwide, bbdo proximity, boston, david jones, ddb mundra, dhl, ford figo, goafest, havas, jwt india, McDonalds, unauthorised ad, you're not alone
By Angie Dean on October 18, 2012
Arnold Worldwide has poached Paul Stechschulte from San Francisco’s Pereira & O’Dell to be ECD of Arnold Amsterdam and creative lead on its Volvo account. Stechschulte has also been a creative director at Goodby Silverstein and worked at Wieden+Kennedy and 180 in Amsterdam and Crispin Porter in Miami. He replaces Sean Thompson who left in [...]
Posted in Agencies, Clients, Creative, News | Tagged amsterdam, arnold worldwide, boston, Craig Miller, Domino's Pizza, Paul Stechschulte, pereira o'dell, Pete Favat, vccp, Volvo
By Staff on February 14, 2012
Digital out of home (as they call it, rather clumsily) has been the next big thing for a long time but it finally seems to be arriving as a creative medium. The latest manifestation features posters as entertainment judging from this campaign from new US outdoor outfit TMMSB for NBC Sports’ celebration of the National [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged boston, chicago, dallas, dmg, jack daniel's, Lupe Fiasco, maxus, nbc sports, new outdoor company, nhl all-star weekend, night projection campaign, philadelphia, streetblimps, the media merchants, tmmsb, washington
By Staff on September 8, 2011
Ambitious digital marketing firm SapientNitro, owned by the Boston-based and Nasdaq-listed business services company Sapient, is buying former London rival DAD for £26m plus earnouts. Sapient also operates business in financial services and general management. It moved into direct marketing with the acquisition of London agency Nitro in 2009. DAD began as a conventional direct [...]
Posted in Agencies, Clients, Finance | Tagged Alan Herrick, boston, d&ad, digital channels, direct marketing, London, Nigel Vaz, Ray Fine, sales generation, sapient, sapientnitro, sky, Vodafone, £26m acquisition
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