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	<title>More About Advertising &#187; boots ads</title>
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		<title>Mother in winsome mode (again) for Boots No 7 anti-ageing potions</title>
		<link>http://www.moreaboutadvertising.com/2011/09/mother-in-winsome-mode-again-for-boots-no-7-anti-ageing-potions/</link>
		<comments>http://www.moreaboutadvertising.com/2011/09/mother-in-winsome-mode-again-for-boots-no-7-anti-ageing-potions/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 09:05:35 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
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		<category><![CDATA[boots]]></category>
		<category><![CDATA[boots ads]]></category>
		<category><![CDATA[girls aloud]]></category>
		<category><![CDATA[match.com]]></category>
		<category><![CDATA[mother]]></category>
		<category><![CDATA[new campaign]]></category>
		<category><![CDATA[no 7 anti-ageing]]></category>
		<category><![CDATA[ta-dah]]></category>
		<category><![CDATA[tv advertising]]></category>

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		<description><![CDATA[Well ageing&#8217;s a delicate matter of course but London agency Mother has come up with a decent way of flogging Boots&#8217; no 7 anti-ageing potions (at least it doesn&#8217;t show a lady of certain years looking anxiously in the mirror before applying the slap). It does seem to borrow more than a little from the [...]]]></description>
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