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Are gay-supporting companies aiming for a better world or chasing the pink pound?

Are gay-supporting companies aiming for a better world or chasing the pink pound?

By Stuart Smith on July 12, 2012

Pink: it’s the new black. Brands are falling over each other to ‘out’ themselves as fellow travellers in the Lesbian, Bisexual, Gay and Transgender community (hereto after, LBGT). First we had Kraft, with its Gay Pride rainbow cookie (left), posted on a Facebook page. Then Google joined forces with Citigroup and Ernest & Young to [...]

Posted in Clients, News, Politics, PR | Tagged bisexual, citigroup, ernst & young, facebook, gay, google, Ian Ayre, John Terry, Kraft, lbgt, lesbian, liverpool fc, liverpool pride, oreos, transgender

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