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Bill Ackman

Calls for dramatic change in P&G's strategy may hit Publicis Groupe ad budgets

Calls for dramatic change in P&G’s strategy may hit Publicis Groupe ad budgets

By Stephen Foster on July 13, 2012

The mighty Procter & Gamble, the world’s biggest consumer goods company, has lost something of its lustre recently, even CEO Bob McDonald, admitting that the company has made errors. He recently cut its earnings and revenue forecasts and promised to slow expansion into new markets. Now US ‘activist’ investor Bill Ackman of the $11bn Pershing [...]

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