By Stephen Foster on April 4, 2012
David Jones mentioned that Havas was about to buy a crowd-sourcing company when he was chatting merrily to WPP’s Sir Martin Sorrell on the radio the other day and now he’s revealed what it is: Victors & Spoils in Boulder, Colorado. Victors & Spoils was founded in 2009 by two refugees from Boulder’s Crispin Porter [...]
Posted in Agencies, Clients, Finance, News, Research | Tagged adscam, big fuel, boulder colorado, Claudia Batten, crispin porter+bogusky, crowd-sourcing agency, david jones, Evan Fry, havas, john Winsor, Jon Bond, radio programme, Sir Martin Sorrell, Tom Essler, victors & spoils, WPP
By Stephen Foster on January 19, 2012
The Cannes Lions international Festival of creativity (hereafter to be known as Cannes Lions) is launching yet another award, this time for Branded Content & Entertainment. The jury will be headed by Avi Savar (pictured), founder of social media agency Big Fuel. Among the award’s criteria are showing “how a brand has successfully worked independently [...]
Posted in Agencies, Clients, Creative, News | Tagged Avi Savar, big fuel, branded content & entertainment award, cannes lions, good morning america, Jon Bond, Kirshenbaum Bond, publicis groupe
By Stephen Foster on January 18, 2012
Publicis Groupe has added yet another digital company to its vast array of same, France’s Mediagong agency which employs about 50 people and will work with Leo Burnett. Mediagong’s clients include Accor hotels, Bel, Crédit Agricole, Danone, Dessange International and Lindt. At the same time (well, yesterday) WPP has bought yet another Chinese company, social [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged aegismipsos, big fuel, China, cic, Dell, france, general motors, kantar, leo burnett, Maurice Levy, mediagong, Nestle, publicis groupe, Sir Martin Sorrell, tns, WPP
By Stuart Smith on January 12, 2012
It’s difficult not to feel a smidgen of sympathy for General Motors whirlwind marketing supremo, Joel Ewanick (pictured). Clearly he’s bitten off more than even he can chew with a stupendous $5bn global creative advertising and media planning/buying review. Five months into the review, reaching a decision is causing him sleepless nights. Or so he [...]
Posted in Agencies, Clients, Media, News | Tagged Ad Age, big fuel, buy option, chevrolet, general motors media review, Joel Ewanick, Laura Lang, publicis groupe, social media, vivaki
By Stephen Foster on December 21, 2011
Most of the agency world is on tenterhooks to discover which agencies are going to be the winners and which the losers in General Motors’ two massive ad reviews – creative for its flagship Chevrolet brand and the whole $3bn global media pot. Publicis Groupe has a stake in both camps but stands to lose [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged big fuel, chevrolet, general motors, global media review, gm, Jon Bond, Maurice Levy, publicis groupe, social media, starcom
By Stuart Smith on December 7, 2011
A strong rumour suggests Carat has scooped the $3bn General Motors global media buying and planning account, which has been under review since August. If true this amounts to a huge blow for Publicis Groupe which services the majority of the account through its media specialist Starcom MediaVest, and – by the same token – [...]
Posted in Agencies, Clients, Media, News | Tagged $3bn global media reveiw, aegis, big fuel, carat, digital, general motors, Jerry Buhlmann, Joel Ewanick, Maurice Levy, opel, publicis groupe, social media, starcom mediavest, universal mccann, vauxhall, vivaki
By Stephen Foster on October 13, 2011
You’d think that Maurice Levy’s Publicis Groupe already had enough digital media agencies with Digitas, Razorfish and two acquisitions this year in Rosetta Marketing Group and Big Fuel. But Levy (pictured), an IT expert himself in the days when computers were rather larger than they are now, is clearly determined to dominate this area (in [...]
Posted in Agencies, Media, News | Tagged big fuel, crm365, digital agency, digitas, france, germany, Maurice Levy, mobile and social media, New York, razorfish, rosetta marketing group, uk
By Stephen Foster on October 7, 2011
New General Motors global CMO Joel Ewanick has proved a thorn in the side for Publicis Groupe boss Maurice Levy. He has already moved GM’s flagship US brand Chevrolet from the Publicis Worldwide agency into Omnicom’s Goodby Silverstein and fired Bartle Bogle Hegarty (49 per cent owned by Publicis Groupe) from the Cadillac account. This [...]
Posted in Agencies, Clients, Media, News | Tagged 24/7 real media, bartle bogle hegarty, big fuel, cadillac, chevrolet, digitas, fallon, ford, general motors, global media review, gm, goodby silverstein, Interpublic, Joel Ewanick, Maurice Levy, omnicom, publicis, publicis groupe, publicis worldwide, starcom mediavest, vivaki, WPP
By Staff on July 19, 2011
What fun it must be to own a digital agency with the all the world’s marcoms giants, led by WPP and Publicis, eager to buy you. WPP, headed by Sir Martin Sorrell, is reported to be lining up a deal to buy 150-strong Rockfish Interactive, a digital all-rounder founded in Rogers, Arkansas, in 2008. Rockfish [...]
Posted in Agencies, Clients, Finance, News | Tagged arkansas, big fuel, cincinnati, facebook campaigns, Jon Bond, procter & gamble, publicis groupe, rockfish intereactive, Sir Martin Sorrell, WPP
By Stephen Foster on July 14, 2011
Publicis Groupe CEO Maurice Levy is dispensing his euros again, this time lining up a deal to buy leading US social media agency Big Fuel. Big Fuel was founded by Avi Savar in 2008 as a branded content agency but rapidly switched to focus on providing social media expertise for big brands. Kirshenbaum Bond Senecal [...]
Posted in Agencies, Clients, Finance, News | Tagged big fuel, digitas, Jean-Yves Naouri, Jon Bond, kirshenbaum bond senecal & partners, Lori Senecal, Maurice Levy, mdc partners, publicis groupe, razorfish, Richard Kirschenbaum, rosetta marketing group, vivaki
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