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	<title>More About Advertising &#187; bespoke deals</title>
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		<title>WPP sends in the Cavalry for new client Coors</title>
		<link>http://www.moreaboutadvertising.com/2012/06/wpp-sends-in-the-cavalry-for-new-client-coors/</link>
		<comments>http://www.moreaboutadvertising.com/2012/06/wpp-sends-in-the-cavalry-for-new-client-coors/#comments</comments>
		<pubDate>Fri, 22 Jun 2012 07:21:24 +0000</pubDate>
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				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[bank of america]]></category>
		<category><![CDATA[bespoke deals]]></category>
		<category><![CDATA[cavalry]]></category>
		<category><![CDATA[chicago]]></category>
		<category><![CDATA[coors]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[draftfcb]]></category>
		<category><![CDATA[enfatico]]></category>
		<category><![CDATA[George Rogers]]></category>
		<category><![CDATA[Jim Larmon]]></category>
		<category><![CDATA[Marty Stock]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=46053</guid>
		<description><![CDATA[WPP has unveiled its new agency &#8211; called Cavalry &#8211; set up specifically to handle new Client Coors. The agency will be based in Chicago and, initially at least, work solely on digital and traditional advertising for $170m Coors and Coors Light which moved from Interpublic-owned DraftFCB in May. Basing the agency in US adland&#8217;s [...]]]></description>
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