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Accountancy firm BDO turns to TV campaign to challenge the big four

Accountancy firm BDO turns to TV campaign to challenge the big four

By Staff on October 27, 2011

BDO, a network of accountants scattered across the globe, is the fifth largest after the ‘big four’ – KPMG, PWC, Ernst & Young and Deloitte – which dominate the auditing of big global companies and, consequently, the much more lucrative consultancy work that goes with it. BDO celebrates its centenary next year and is celebrating [...]

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UK marketers cut first quarter 2011 budgets on slowdown fears

UK marketers cut first quarter 2011 budgets on slowdown fears

By Staff on April 18, 2011

British companies cut their marketing budgets in the first quarter of 2011, for a second consecutive quarter, over fears that public spending cuts and rising inflation would dent the economy. The survey of around 300 British-based companies for the IPA/BDO Bellwether report found 25 per cent had cut spending compared with 20 per cent that [...]

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