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Maurice Levy spells out the financial secrets of Publicis Groupe's success

Maurice Levy spells out the financial secrets of Publicis Groupe’s success

By Stephen Foster on May 31, 2012

Publicis Groupe CEO Maurice Levy told his company’s AGM that he was confident that Publicis Groupe would continue to outperform the market in the second half of 2012 despite the financial carnage in the Eurozone (with Spain now heading for the knacker’s yard) and clients trimming budgets accordingly. He also produced this interesting take on [...]

Posted in Agencies, Finance, Media, News | Tagged ayyer, bcom3, bloomberg, dentsu, digitas, founder, havas, Interpublic, leo burnett, m&c saatchi, macmanus, Marcel Bleustein-Blanchet, Maurice Levy, omnicom, publicis groupe, razorfish, saatchi & saatchi, shareholder returns, starcom, vivaki, WPP

Publicis Groupe played all the aces in its ten-year deal with Dentsu

Publicis Groupe played all the aces in its ten-year deal with Dentsu

By Stuart Smith on February 19, 2012

The only surprise about the dissolution of the Publicis Groupe/Dentsu strategic alliance is the speed with which it has happened. Less than two weeks ago, PG chief executive Maurice Lévy (pictured) was telling shareholders he couldn’t pay them a better dividend because he had to hoard every last euro in case the Japanese wanted their [...]

Posted in Agencies, Finance, News | Tagged alliance, bcom3, dentsu, leo burnett, macmanus group, Maurice Levy, mcgarrybowen, Microsoft, publicis groupe, razorfish, share buyback, Stuart Smith, Tim Andree

Brazil's Neogama boss Alexandre Gama in ownership challenge to BBH and Publicis Groupe

Brazil’s Neogama boss Alexandre Gama in ownership challenge to BBH and Publicis Groupe

By Stuart Smith on December 20, 2011

There’s an interesting ownership conundrum facing Bartle Bogle Hegarty and its 49 per cent sponsor Publicis Groupe. Here is what I have learned. It concerns Neogama BBH, the global micro-network’s Sao Paulo agency. Its founder, president and chief creative officer Alexandre Gama (pictured) wants to cash up the majority stake he owns. Neogama, set up [...]

Posted in Agencies, Clients, Creative, Finance, News | Tagged Alexandre Gama, bartle bogle hegarty, bcom3, bradesco, bradesco bank, brazil, cannes lions, dentsu, diageo, johnnie walker, leo burnett, Maurice Levy, neogama bbh, Nigel Bogle, procter & gamble, publicis groupe, unilever

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