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By Stephen Foster on April 9, 2012
Virgin Media’s new TV campaign by newly-appointed agency Bartle Bogle Hegarty features the actor David Tennant, best-known for his stint as the BBC’s ever popular Dr Who. The ad features a Dr Who-style Tardis time machine (enclosing Virgin owner Richard Branson) and refers to the availability of Dr Who on Virgin’s TiVo programme store. This [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged bartle bogle hegarty, BBC, bbc guidelines, bbc worldwide, bbh, David Tennant, ddb london, dr who, new campaign, tactical ad, tardis, tivo, virgin media
By Stephen Foster on August 25, 2011
Accounts come and go of course but Virgin Media’s advertising at DDB London is worth a chunky £36m and it’s also the central plank in what now seems to be a leaky vessel, DDB’s role in masterminding all Virgin’s communications including direct marketing which it handles with Rapp. Virgin is now reviewing the advertising part [...]
Posted in Agencies, Clients, Creative, News | Tagged account review, advertising, bbc worldwide, bskyb, BT, campaign, ddb london, itv, James Murdoch, manning gottlieb omd, rapp, redundancies, scripps interactive networks, sky, uktv, virgin media, £36m account
By Stephen Foster on August 15, 2011
If anyone doubted that the digital TV business in the UK (apart from Sky) was destined always to be a minnow, further evidence to the contrary has emerged with US company Scripps Networks Interactive, owner of Travel Channel and Food Network, buying into UKTV for a price that could reach £340m. Scripps, headquartered in Knoxville, [...]
Posted in Finance, Media, News | Tagged BBC, bbc worldwide, deal, digital channels, food channel, knoxville tennessee, programming, scripps networks interactive, travel channel, uk government, uktv, virgin media
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