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	<title>More About Advertising &#187; bartle bogle hegarty</title>
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	<description>The alternative voice of advertising, marketing and media</description>
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		<title>Hurrell and Dawson becomes Enter &#8211; a step on the rocky road of starting your own ad agency</title>
		<link>http://www.moreaboutadvertising.com/2013/01/hurrell-and-dawson-becomes-enter-a-step-on-the-rocky-road-of-starting-your-own-ad-agency/</link>
		<comments>http://www.moreaboutadvertising.com/2013/01/hurrell-and-dawson-becomes-enter-a-step-on-the-rocky-road-of-starting-your-own-ad-agency/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 10:10:27 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[bartle bogle hegarty]]></category>
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		<category><![CDATA[Carl Johnson]]></category>
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		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=59666</guid>
		<description><![CDATA[Why do some start-up agencies make it while others fall on their noses? Is it genius, grabbiing the zeitgeist or just luck? My friend Paul Simons would say it&#8217;s about good planning and the right line-up. The success of his agency Simons Palmer Denton Clemmow &#038; Johnson (yes, there were a lot of them) would [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/01/hurrell-and-dawson-becomes-enter-a-step-on-the-rocky-road-of-starting-your-own-ad-agency/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>London&#8217;s 18 Feet &amp; Rising buys minority stake in Sydney hotshop Colman Rasic</title>
		<link>http://www.moreaboutadvertising.com/2012/10/londons-18-feet-rising-buys-minority-stake-in-sydney-hotshop-colman-rasic/</link>
		<comments>http://www.moreaboutadvertising.com/2012/10/londons-18-feet-rising-buys-minority-stake-in-sydney-hotshop-colman-rasic/#comments</comments>
		<pubDate>Thu, 04 Oct 2012 08:39:56 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[colman rasic]]></category>
		<category><![CDATA[Jonathan Trimble]]></category>
		<category><![CDATA[nationwide]]></category>
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		<category><![CDATA[wieden+kennedy]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=52274</guid>
		<description><![CDATA[Up and coming London agency 18 Feet &#038; Rising (it has to be up and coming with a name like that) has bought a minority stake in Sydney creative shop Colman Rasic. CR partners Ben Colman, Dejan Rasic and Richard Purdy retain the majority. The agency will now be known as 18 Feet &#038; Rising. [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/10/londons-18-feet-rising-buys-minority-stake-in-sydney-hotshop-colman-rasic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Ad spending in Greece and Spain to drop by €6.3bn</title>
		<link>http://www.moreaboutadvertising.com/2012/10/ad-spending-in-greece-and-spain-to-drop-by-e6-3bn/</link>
		<comments>http://www.moreaboutadvertising.com/2012/10/ad-spending-in-greece-and-spain-to-drop-by-e6-3bn/#comments</comments>
		<pubDate>Mon, 01 Oct 2012 07:47:23 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[Jonathan Barnard]]></category>
		<category><![CDATA[nielsen]]></category>
		<category><![CDATA[publicis groupe]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[spain]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[zenithoptimedia]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=52032</guid>
		<description><![CDATA[Ad spending forecasts are revised up or down (usually down, which tells you something) nearly as often as the UK&#8217;s Office of National Statistics (ONS) discloses that its output figures are wrong. Now ZenithOptimedia is having another go at 2012, revising its growth forecast down from 6.1 per cent to 5.2 per cent with a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Bartle Bogle Hegarty slashes New York staff &#8211; does this mean that the global BBH dream is over?</title>
		<link>http://www.moreaboutadvertising.com/2012/09/bartle-bogle-hegarty-slashes-new-york-staff-does-this-mean-that-the-global-bbh-dream-is-over/</link>
		<comments>http://www.moreaboutadvertising.com/2012/09/bartle-bogle-hegarty-slashes-new-york-staff-does-this-mean-that-the-global-bbh-dream-is-over/#comments</comments>
		<pubDate>Fri, 28 Sep 2012 19:34:43 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
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		<category><![CDATA[John Hegarty]]></category>
		<category><![CDATA[neogama]]></category>
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		<category><![CDATA[Nigel Bogle]]></category>
		<category><![CDATA[publicis groupe]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=51979</guid>
		<description><![CDATA[Bartle Bogle Hegarty is cutting about a third of its staff in New York, the end result of a process which has seen lots of top managers depart and, more to the point, some big clients. Latest to be tipped over the side of this rather leaky vessel is CEO Greg Anderson. Here&#8217;s what BBH [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/09/bartle-bogle-hegarty-slashes-new-york-staff-does-this-mean-that-the-global-bbh-dream-is-over/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Has BBH gone over the top in latest charity ad for St John&#8217;s Ambulance?</title>
		<link>http://www.moreaboutadvertising.com/2012/09/has-bbh-gone-over-the-top-in-latest-charity-ad-for-st-johns-ambulance/</link>
		<comments>http://www.moreaboutadvertising.com/2012/09/has-bbh-gone-over-the-top-in-latest-charity-ad-for-st-johns-ambulance/#comments</comments>
		<pubDate>Tue, 18 Sep 2012 16:17:44 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[st john's ambulance]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=51290</guid>
		<description><![CDATA[Bartle Bogle Hegarty is the acknowledged master of charity ads, usually managing to tell an interesting and convincing story while still tugging at the heartstrings/wallet (the two are synonymous in this context). But is this new effort for St John&#8217;s Ambulance, a voluntary UK organisation that does loads of good work, a bridge too far? [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/09/has-bbh-gone-over-the-top-in-latest-charity-ad-for-st-johns-ambulance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Audi S8 welcomes new NFL season with police drama from Venables Bell</title>
		<link>http://www.moreaboutadvertising.com/2012/09/audi-s8-welcomes-new-nfl-season-with-police-drama-from-venables-bell/</link>
		<comments>http://www.moreaboutadvertising.com/2012/09/audi-s8-welcomes-new-nfl-season-with-police-drama-from-venables-bell/#comments</comments>
		<pubDate>Thu, 06 Sep 2012 06:08:26 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
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		<category><![CDATA[nfl]]></category>
		<category><![CDATA[US campaign]]></category>
		<category><![CDATA[venables bell]]></category>
		<category><![CDATA[vorsprung durch technik]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=50503</guid>
		<description><![CDATA[You can see an interesting divergence between Venables Bell&#8217;s work for Audi in the US and Bartle Bogle Hegarty&#8217;s perhaps more famous efforts in the UK. While BBH likes to do quirky (making a German phrase like &#8216;Vorsprung Durch Technik&#8217; popular in the UK which is still suspicious of some things German requires dedicated quirkiness), [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/09/audi-s8-welcomes-new-nfl-season-with-police-drama-from-venables-bell/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Critics round on BBH for BA ad&#8217;s London Calling</title>
		<link>http://www.moreaboutadvertising.com/2012/08/critics-round-on-bbh-for-ba-ads-london-calling/</link>
		<comments>http://www.moreaboutadvertising.com/2012/08/critics-round-on-bbh-for-ba-ads-london-calling/#comments</comments>
		<pubDate>Wed, 15 Aug 2012 07:52:42 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
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		<category><![CDATA[levis]]></category>
		<category><![CDATA[london calling]]></category>
		<category><![CDATA[music in ads]]></category>
		<category><![CDATA[olympics ad]]></category>
		<category><![CDATA[the clash]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=49481</guid>
		<description><![CDATA[I don&#8217;t know what The Clash, punk heroes from the 1970s and &#8217;80s made of British Airways, but it&#8217;s hard to see them as natural supporters of the flag-flying airline then helmed by (Lord) John King, a Thatcherite former car dealer who affected gentlemanly airs rather unconvincingly. We know what they thought of the London [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/08/critics-round-on-bbh-for-ba-ads-london-calling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Levi&#8217;s lightens up as Wieden+Kennedy rolls out global &#8216;Go Forth&#8217; campaign</title>
		<link>http://www.moreaboutadvertising.com/2012/08/levis-lightens-up-as-wiedenkennedy-rolls-out-global-go-forth-campaign/</link>
		<comments>http://www.moreaboutadvertising.com/2012/08/levis-lightens-up-as-wiedenkennedy-rolls-out-global-go-forth-campaign/#comments</comments>
		<pubDate>Mon, 06 Aug 2012 09:02:35 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
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		<category><![CDATA[Rebecca Van Dyck]]></category>
		<category><![CDATA[rivets and seams]]></category>
		<category><![CDATA[rust belt ad]]></category>
		<category><![CDATA[wieden+kennedy portland]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=49030</guid>
		<description><![CDATA[Levi&#8217;s said was planning to take its US campaign &#8216;Go Forth&#8217; global last year although it was hard to see Wieden+Kennedy Portland&#8217;s &#8216;rust belt&#8217; opus playing well outside the US, and maybe inside it. Now, mercifully, it&#8217;s decided to lighten up a bit although there&#8217;s still a faux heroic tone, citing &#8220;the thread in your [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/08/levis-lightens-up-as-wiedenkennedy-rolls-out-global-go-forth-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Bartle Bogle Hegarty hedges bet on Unilever with £25m Old El Paso from General Mills</title>
		<link>http://www.moreaboutadvertising.com/2012/07/bartle-bogle-hegarty-wins-place-on-general-mills-roster-with-25m-old-el-paso/</link>
		<comments>http://www.moreaboutadvertising.com/2012/07/bartle-bogle-hegarty-wins-place-on-general-mills-roster-with-25m-old-el-paso/#comments</comments>
		<pubDate>Thu, 19 Jul 2012 16:33:33 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
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		<category><![CDATA[unilever]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=48108</guid>
		<description><![CDATA[One of the things that intrigued pundits when Bartle Bogle Hegarty sold all of itself to part-owner Publicis Groupe recently was, how will this play with key client Unilever? Publicis Groupe is Procter &#038; Gamble&#8217;s lead agency worldwide so there&#8217;s an obvious conflict. Unilever clearly loves BBH to pieces but business is business. Now BBH [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>BBH launches global Sprite campaign &#8216;Camouflage&#8217;</title>
		<link>http://www.moreaboutadvertising.com/2012/07/bbh-launches-global-sprite-campaign-camouflage/</link>
		<comments>http://www.moreaboutadvertising.com/2012/07/bbh-launches-global-sprite-campaign-camouflage/#comments</comments>
		<pubDate>Tue, 10 Jul 2012 07:15:38 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
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		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=47253</guid>
		<description><![CDATA[Bartle Bogle Hegarty, which has just been wholly-acquired by former part-owner Publicis Groupe, is demonstrating its global capabilities with the launch of this new &#8216;Camouflage&#8217; campaign for Coca-Cola&#8217;s Sprite. The campaign emanated in BBH Shanghai with the involvement of BBH New York and was shot in Prague in the Czech Republic, and you can get [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/07/bbh-launches-global-sprite-campaign-camouflage/feed/</wfw:commentRss>
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