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Why HSBC £40m fine over mis-selling to older customers gives marketing a bad name

Why HSBC £40m fine over mis-selling to older customers gives marketing a bad name

By Stuart Smith on December 7, 2011

Chris Barraclough, writing in Marketing magazine, is right. While the marketing community obsesses about Marks & Spencer lingerie ads, Size Zero models, Twitter trending and the monetisation of Facebook, it is almost entirely oblivious to some criminality of Dickensian proportions besmirching its name. Criminality? We’re talking big banks here, and yet another ‘mis-selling’ scandal, although [...]

Posted in Clients, Finance, News, Politics, PR | Tagged bank of scotland, barclays, Chris Barraclough, commission, help the aged, hsbc, investment bond, marketing magazine, marks & spencer, mis-selling, nhfa, nursing home fees agency, Royal British Legion, Stuart Smith, twitter, £40m fine

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