By Stephen Foster on June 23, 2012
Once upon a time ads had jingles then a few Brits, John Hegarty at BBH with ‘Heard it through the Grapevine’ for Levi’s being the most notable example, thought that was a bit old-fashioned and began choosing already out there music to give their ads more resonance. Earlier in the week we noted that Chipotle, [...]
Posted in Agencies, Clients, Creative, News | Tagged back to the start, bbh, betc 'the bear', branded entertainment grand prix, canal plus, chipotle, coldplay, creative artists agency, fast food chain, film grand prix, saatchi & saatchi, sustainable farming, the guardian, the scientist, three little pigs, Willie Nelson
By Stephen Foster on February 15, 2012
Putting your ad in the right place (in front of zillions of eyeballs) has always been the key to buying paid-for media and Chipotle appears to have scored mightily with its ‘Back to the Start’ ad featuring Willie Nelson (pictured) in the recent Grammy’s music awards show. Tex-Mex chain Chipotle is running its first national [...]
Posted in Clients, Creative, Media, News | Tagged 4m youtube hits, back to the start, chipotle, fast food, grammys, in-house advertising, Johnny Kelly, media buy, music awards, nexus, sustainable food, tex-mex chain, uk film production company, Willie Nelson
By Staff on September 5, 2011
US restaurant chain Chipotle Mexican Grill is doing its bit for sustainability (and itself of course) with a stop motion animation epic from London’s Clapham Road Studios and director Johnny Kelly. Here’s how they made the film: And here’s the finished version hymning sustainable farming with Willie Nelson warbling Colplay’s right on anthem The Scientist. [...]
Posted in Clients, Creative, News, PR | Tagged back to the start, chipotle mexican grill, clapham road studios, coldplay, farming, Johnny Kelly, sustainability, the scientist, us restaurant chain, Willie Nelson
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