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Advertisers
Samsung breaks with boring ad past with W+K Amsterdam extravaganza
A while back we accused Samsung of producing boring, cliche-ridden advertising, specifically its Olympics effort. It would be nice to…
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Advertisers
Ad holding companies are recovering strongly – but they need to get their priorities right
Is the worst over for the ad holding companies? Their obituary is written regularly (almost daily in the early stages…
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Agencies
Apple fires first ad shots in privacy war
This could be a fun ad war on the way: Apple is plugging its new privacy stance with a TBWA…
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Advertisers
CleanMyMac – or it’s the end of the world….
TBWA is famous for its work for Apple but TBWA\Helsinki is also on the case for CleanMyMac, an independent outfit…
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Advertisers
Apple’s Tim Cook turns ad star as tech giant unleashes blizzard of new ads
Is there anything Apple can’t or won’t do? Steve Jobs’ Cupertino creation will doubtless confirm that it’s just about the…
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Advertisers
Intel mixes it with Apple with ‘I’m a Mac’ actor Justin Long
You take on Apple at your peril but Intel, about to lose its position as supplier of Mac processors, has…
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News
Apple’s ‘Jump’ from TBWA shows power of a giant brand
The commercial world has always had winners and losers but the divide between the haves and the have nots is…
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