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Somersby TV ad hijacks Apple for apple cider

Somersby TV ad hijacks Apple for apple cider

By Staff on March 27, 2013

What would we all do without Apple and Apple stores? Carlsberg’s Somersby cider is launching in the UK with this neat campaign from Fold7 showing people sampling Somersby as they would new products and applications in an Apple store. It’s made of apples too of course, which helps. Every second ad (or maybe more than [...]

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Audi shows how to exploit the controversial London Olympics with Audi City digital store launch

Audi shows how to exploit the controversial London Olympics with Audi City digital store launch

By Staff on July 30, 2012

Audi is the most successful luxury car brand in the world at the moment, making big gains in the US and China and outselling BMW and Mercedes in the UK. Now it’s chosen London’s prime Regent Street shopping area (site of the big West End Apple store) as the venue for its first Audi City [...]

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Is it a case of 'beam me out Scotty' with the older generation and new technology?

Is it a case of ‘beam me out Scotty’ with the older generation and new technology?

By Paul Simons on April 18, 2012

In the early series of Star Trek there was always that moment when Captain Kirk said “Beam me up Scotty” via his hand-held device. I wonder if the props man on the set thought to develop his bit of science fiction in to a working model? I bet he is kicking himself now. Walking around [...]

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