By Staff on September 12, 2012
Which will be news (possibly welcome news) to Facebook shareholders who have seen the value of their stock in the post-IPO company halve from $38 to around $19. CEO Mark Zuckerberg, still worth billions, told a TechCrunch conference that his company had got it wrong in trying to develop its own mobile offering instead of [...]
Posted in Clients, Finance, Media, News | Tagged android, app, facebook, iPhone, ipo, Mark Zuckerberg, mobile
By Angie Dean on July 20, 2012
Ikea prints more than 200m copies of its famous catalogue, catering to its ever-growing flatpack fan base. Now, with new agency McCann it’s going digital with all-singing and dancing app although it’s keeping its print version, which will keep numerous printers and trees in a job. Last year it appointed McCann to handle the catalogue [...]
Posted in Agencies, Clients, Creative, News | Tagged Andreas Dahlqvist, app, ikea, ikea catalogue, Lena Simonsson, Linus Karlsson, mccann
By Angie Dean on May 14, 2012
ITV has unveiled its first two commercials using Shazam, an app that lets you access competitions and giveaways when you’re watching a commercial. The first two, for Cadbury and Pepsi, aired during Saturday’s final of Britain’s Got Talent, won by a performing dog act. Here’s Cadbury’s ‘Unwrap Gold’ from media agency PHD’s Drum unit, plugging [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged app, britain's got talent final, cadbury, clm bbdo, dog act, drum, itv, mindshare, olympics, Pepsi, phd, shazam, ticket giveaway
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