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WPP's Maxus bids for the big league with new offices in Los Angeles, Toronto and Mexico City

WPP’s Maxus bids for the big league with new offices in Los Angeles, Toronto and Mexico City

By Stephen Foster on September 14, 2011

WPP media buyer Maxus was originally promoted as a ‘conflict shop’, somewhere for clients to go who couldn’t be fitted in to existing WPP media agencies MediaCom, Mindshare and MEC. But WPP CEO Sir Martin Sorrell was never going to settle for such a modest objective (he tried it years ago with creative agency network [...]

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