By Angie Dean on May 13, 2013
All advertisers like to be on the side of the angels so Mars-owned Pedigree Petfoods is donating a million ‘free’ meals to rescued dogs this year. And here’s the appropriately gritty AMV/BBDO ad to launch the campaign. The campaign also includes sponsoring Paul O’ Grady’s ‘For The Love of Dogs’ ITV show; which some might [...]
Posted in Agencies, Clients, Creative, PR | Tagged amv/bbdo, charity, for the love of dogs, itv, Paul O'Grady, pedigree petfoods, rescued dogs
By Stephen Foster on May 9, 2013
Food porn, dont’cha miss it? Back in the 90s, or thereabouts, Marks & Spencer was famous for its orgasmic food ads and now Sainsbury’s and trusty agency AMV/BBDO appears to be rehearsing the genre in this new campaign. Well it’s for muesli for Christ’s sake. Anyway it’s very nicely done. Sainsbury’s lost its ‘brand ambassador’ [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, food porn, Jamie Oliver, marks & spencer, new TV campaign, Sainsburys, y&r
By Stephen Foster on April 30, 2013
The mighty ExxonMobil is offering a day at the motor races to some lucky petrol head in a competition so AMV/BBDO has been charged with making an ad for it. Groan, groan they all went – the Mobil-sponsored team in question is Vodafone McLaren Mercedes (whose cars aren’t running very quickly at the moment unfortunately) [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, competition ad, exxonmobil, get personal, Jenson Button, vodafone mclaren mercedes
By Stephen Foster on March 14, 2013
And why should we inquire? Well, according to the new Campaign/Nielsen list of UK agency billings AMV/BBDO remains top dog (no surprise there) but, at £458m is more than one and a half times as big as number two McCann. and the gap is widening: AMV/BBDO increased its billings by 22 per cent in 2012 [...]
Posted in Agencies, Analysis, Clients, Finance, News | Tagged adam&eve/ddb, amv/bbdo, bbdo, campaign'nielsen billings table, Cilla Snowball, David Abbott, JWT, Michael Baulk, omnicom
By Stephen Foster on March 14, 2013
Here’s a teaser for Guinness’s new ad, ‘Paint The Town Black,’ for St Patrick’s Day (Sunday March 17). Well it looks like fun, not to say mayhem. I always love the bit on the end: ‘Drink Responsibly’ or whatever. I’ve yet to see a booze campaign that manages to dramatise this. It’s also interesting that [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, drink responsibly, guinness, kevin roberts, lovemarks, new tv ad, paint the town black, saatchi & saatchi, st patrick's day
By Angie Dean on March 11, 2013
All sorts of funny things happen in marketing and here’s another: food manufacturers actually putting real food in their products; just fancy that. Walkers Crisps is jumping on the post-horsemeat bandwagon with this ad from AMV/BBDO featuring our favourite Match of the Day presenter (thought he’d been benched). Read somewhere the other day that it’s [...]
Posted in Agencies, Clients, Creative, PR | Tagged amv/bbdo, Gary Lineker, horsemeat scandal, real food, tv ad, walkers crisps
By Stephen Foster on March 5, 2013
Here’s a hoary old chestnut: your little cat (pet moggy) is just like a big cat – in this case a rather elegant leopard. Well I have to tell Mars/Pedigree and agency AMV/BBDO that this is completely untrue because they’re not: mine ignores the hugely expensive Hills Science Plan (won’t touch Whiskas with a bargepole) [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, cats, hills science plan, leopard, mars, pedigree, tv campaign, whiskas
By Staff on February 25, 2013
Mars and AMV/BBDO have exhumed Audrey Hepburn for this new commercial for Galaxy – ‘Why have cotton when you can have silk?’ The film, showing Audrey being seduced by a cheeky Italian, was directed by Rattling Stick’s Daniel Kleinman, features loads of CGI stuff and apparently took a year to make. The video seems to [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, Audrey Hepburn, galaxy, mars
By Stephen Foster on February 15, 2013
It’s always a nervous time for agencies when a big client changes hands and they don’t come much bigger than Heinz with its iconic brands, $12bn of global sales and $370m ad budget. The key to what happens next at the Pittsburgh-based food giant is not avuncular investor Warren Buffett, the Cherry Coke-swigging 82-year old [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged $28bn buyout, 3g capital, amv/bbdo, berkshire hathaway, cramer-krasselt, Heinz, Jorge Lemann, omnicom, starcom, tbwa, vizeum, Warren Buffett
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