By Angie Dean on July 18, 2012
Coca-Cola is hoping to do a Ben & Jerry’s with Honest Tea, which it acquired from the founders last year, by showing that big companies (Ben & Jerry’s is now owned by Unilever) can manage ‘alternative’ brands. So it hired Ben & Jerry’s agency Amalgamated in New York for the organic tea brand’s first foray [...]
Posted in Agencies, Clients, Creative, News | Tagged amalgamated, ben & jerry's, coca-cola, Eric Silver, honest tea
By Angie Dean on January 12, 2011
Agency of the moment Crispin Porter + Bogusky, owned by Canadian-based MDC Partners, is having another crack at the Los Angeles market with the move of Boulder-based creative director Tiffany Rolfe and new hiring Jason Gaboriau, formerly a partner at New York agency Amalgamated, to be joint ECDs in Los Angeles. The agency, with its [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 72andsunny, amalgamated, crispin porter bogusky, daddy, Jason Gaboriau, jello, kirshenbaum bond senecal, Kraft, lenovo, mdc partners, milka, saatchi & saatchi, Tiffany Rolfe, zig
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