By Staff on December 3, 2012
Geoff Gower, managing partner-creative of London-based digital and direct agency ais, says that the best online ‘campaigns’ are more than that: instead of asking how can we promote ourselves they should start from how can we help? Bugger, still haven’t sorted out the agency Christmas card. This is what it feels like to be a [...]
Posted in Agencies, Analysis, Clients, Creative, PR | Tagged ais, american express, digital and direct, Geoff Gower, heineken, London, nike fuel band
By Stephen Foster on May 11, 2012
We’ve already tried to savage AMV/BBDO’s EDF Energy film,(which features a cuddly sort of muppet/puppet) to absolutely no effect, as lots of people seem to like it. And now the French-owned energy company is rolling out another bit of its campaign trying to show why we should love it rather than hate it, this time [...]
Posted in Agencies, Clients, News | Tagged ais, amv/bbdo, archibald ingall stretton, brand mascot, edf energy, muppet/puppet, online film, prices, thankyous website, zoetrope
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