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By Stephen Foster on December 7, 2012
A new client usually means an agency review and new boss of Nestle USA, Brit Paul Grimwood (left), is no exception. Nestle USA has announced a wide-ranging review of its $800m or so ad budget, starting with media currently handled by Publicis Groupe’s ZenithOptimedia. Other bits of the account including creative, digital and PR are [...]
Posted in Agencies, Clients, Creative, Finance, Media, News, PR | Tagged agency review, Nestle, north america, Paul Grimwood, publicis, publicis groupe, zenithoptimedia
By Stephen Foster on September 18, 2012
Procter & Gamble is reviewing its massive Gillette shaving business currently at BBDO. Omnicom-owned BBDO is going to defend the account and will face competition from roster agency groups Publicis, WPP (mainly a Unilever agency so this will be interesting) and current flavour of the moment in Cincinnati, Wieden+Kennedy. Gillette spends about $300m annually at [...]
Posted in Agencies, Clients, Creative, News | Tagged agency review, bbdo, fusion, Gillette, Marc Pritchard, P&G, procter & gamble, publicis, wieden+kennedy, WPP
By Paul Simons on May 2, 2012
The latest news that Miller Coors has consolidated its $200m business in to ‘Team WPP’ throws up a number of questions that are likely to be talked about in the HQs of the global networks. The key one I would guess is: “Will more global clients follow suit?” The obvious question for me is, if [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged agency review, chicago office, coors, IBM, Lou Gerstner, ogilvy & mather, one brand one voice, Paul Simons, Sir Martin Sorrell, team wpp, turf wars, WPP
By Stuart Smith on April 20, 2012
Mystery surrounds, as they say, the unheralded departure of Paul Weinberger (pictured), chairman of The Red Brick Road and Keeper of the UK £110m Tesco account, now under review. The rupture won’t be complete: Weinberger tells us he will do some client consultancy after his ‘retirement.’ But we are left with the distinct impression he [...]
Posted in Agencies, Clients, Creative, News | Tagged agency review, every little helps, Paul Weinberger, retirement, Stuart Smith, Tesco, tesco account review, the red brick road, trbr, £110m account
By Stephen Foster on April 16, 2012
Tesco CEO Phil Clarke is due to unveil his plans to revive Tesco on Wednesday although readers of the UK’s Sunday papers probably know the answers already: relaunching its value range, more staff with more kit and warmer colours in store. The real problem for Tesco is that its ‘all things to all shoppers’ strategy [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged agency review, aldi, Asda, David Wood, Dotty campaign, initiative, Interpublic, Jane Horrocks, media agency, media planning, Morrisons, nielsen market share figures, Phil Clarke, Prunella Scales, Sainsburys, squeezed middle, Tesco, the red brick road, Waitrose, £110m ad budget
By Stephen Foster on April 13, 2012
PepsiCo North America has taken the chopper to its agency roster, nixing about 50 agencies and putting nearly all the business into Omnicom, chiefly BBDO but also TBWA and DDB. As such it’s a mirror of the General Motors strategy, cut down suppliers, save costs and, hopefully, get something better. In GM’s case it formed [...]
Posted in Agencies, Clients, Creative, News | Tagged agency review, Andrew Robertson, bbdo, clm/bbdo paris, Coke, ddb, diet coke, omnicom, Pepsi, PepsiCo, tbwa chiat day
By Stephen Foster on November 16, 2011
Bartle Bogle Hegarty likes to talk about modern advertising as ‘Super Bowl meets social media,’ making big impact commercials that run a few times before big paid-for audiences before they reach millions more on YouTube and pick up thousands more Facebook fans. Its work for Yeo Valley, a collection of organic dairy producers in the [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Adam Freeman, agency review, bartle bogle hegarty, bbh, economist, financial times, Jason Gonsalves, newspapers, north somerset, rapping farmers, rkcr/y&r, Sir John Hegarty, Sun, the churned forever, the guardian, wieden+kennedy london, yeo valley
By Stephen Foster on July 19, 2011
That surely is the first job for Todd Tilford, the new CCO of Interpublic-owned DraftFCB in Chicago. Tilford, who joins officially in August from Grey New York where he’s an executive creative director, will be faced with the final knockings of family-owned household product company SC Johnson’s agency review which has pitched 50-years incumbent DraftFCB [...]
Posted in Agencies, Clients, Creative, News | Tagged $1bn account, agency review, Andrew Robertson, bbdo, chicago, draftfcb, grey new york, Mark Modesto, mcgarrybowen, ogilvy & mather, sc johnson, sears, Todd Tilford
By Angie Dean on April 8, 2011
Heineken its shuffling its agency deck once again, this time calling a global pitch between Publicis and Wieden+Kennedy, the biggest agencies for Amstel and Heineken respectively. The new move means that Heineken agencies Euro RSCG in the US and Bartle Bogle Hegarty in the UK lose out. The review is being led by new Heineken [...]
Posted in Agencies, Clients, Creative, News | Tagged agency review, amstel, asteroids galaxy tour, bartle bogle hegarty, bbh, Euro RSCG, heineken, heineken light, Kraft, Lesya Lysyj, open your world, publicis, wieden+kennedy
By Stephen Foster on February 3, 2011
But you never can tell these days. VW is inviting agencies, including some in the UK, to pitch for a place on its roster, mainly though not apparently exclusively occupied by Omnicom’s DDB. We’re assuming that it’s only reviewing the VW brand, not the zillions of others it owns including Audi and Skoda, handled by [...]
Posted in Agencies, Clients, Creative, News | Tagged agency review, audi, bartle bogle hegarty, beetle, blue motion, das auto, ddb, deutsch, fallon, general motors, lemon, opel, reliable, Skoda, Sony, Stephen Woodford, vauxhall, volkswagen, vw, wolfsburg
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