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	<title>More About Advertising &#187; adam &amp; eve</title>
	<atom:link href="http://www.moreaboutadvertising.com/tag/adam-eve/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
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		<title>The times are against agency start-ups but here&#8217;s how you win: first find a brave client..</title>
		<link>http://www.moreaboutadvertising.com/2013/02/the-times-are-against-agency-start-ups-but-heres-how-you-win-first-find-a-brave-client/</link>
		<comments>http://www.moreaboutadvertising.com/2013/02/the-times-are-against-agency-start-ups-but-heres-how-you-win-first-find-a-brave-client/#comments</comments>
		<pubDate>Sun, 03 Feb 2013 20:24:27 +0000</pubDate>
		<dc:creator>Paul Simons</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
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		<category><![CDATA[18 feet and rising]]></category>
		<category><![CDATA[adam & eve]]></category>
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		<category><![CDATA[Finance]]></category>
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		<category><![CDATA[John Lewis]]></category>
		<category><![CDATA[levis]]></category>
		<category><![CDATA[nationwide]]></category>
		<category><![CDATA[new agencies]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[pink underpants]]></category>
		<category><![CDATA[simons palmer]]></category>
		<category><![CDATA[start-ups]]></category>
		<category><![CDATA[wrangler]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=59778</guid>
		<description><![CDATA[Talking to people in the advertising world, there seems to be a feeling that start-ups face a far greater uphill struggle now than in the past. There is a conspiracy of factors that make the jump to independence a bigger gamble than say ten years ago; recession, mega-groups, fragmentation, procurement, finance, etc. The barriers are [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/02/the-times-are-against-agency-start-ups-but-heres-how-you-win-first-find-a-brave-client/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Adam &amp; Eve/DDB confounds the sceptics with a pretty good new ad for John Lewis</title>
		<link>http://www.moreaboutadvertising.com/2012/09/adam-eveddb-confounds-the-sceptics-with-pretty-good-new-ad-for-john-lewis/</link>
		<comments>http://www.moreaboutadvertising.com/2012/09/adam-eveddb-confounds-the-sceptics-with-pretty-good-new-ad-for-john-lewis/#comments</comments>
		<pubDate>Fri, 14 Sep 2012 19:42:23 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
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		<category><![CDATA[adam & eve]]></category>
		<category><![CDATA[ddb london]]></category>
		<category><![CDATA[inxs]]></category>
		<category><![CDATA[John Lewis]]></category>
		<category><![CDATA[Michael Hutchence]]></category>
		<category><![CDATA[Paloma Faith]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=51085</guid>
		<description><![CDATA[John Lewis is best-known for its Christmas extravaganzas via Adam &#038; Eve but it does an ad half-way through the year as well and this one from Adam &#038; Eve/DDB (or whatever it&#8217;s called now) had a load of banana skins waiting for it. Not least the impression at large that Omnicom had paid a [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/09/adam-eveddb-confounds-the-sceptics-with-pretty-good-new-ad-for-john-lewis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Old-style DDB London takes the creative honours with VW up! launch ad</title>
		<link>http://www.moreaboutadvertising.com/2012/08/old-style-ddb-london-takes-the-creative-honours-with-vw-up-launch-ad/</link>
		<comments>http://www.moreaboutadvertising.com/2012/08/old-style-ddb-london-takes-the-creative-honours-with-vw-up-launch-ad/#comments</comments>
		<pubDate>Mon, 13 Aug 2012 10:46:13 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[adam & eve]]></category>
		<category><![CDATA[ddb london]]></category>
		<category><![CDATA[olympics closing ceremony]]></category>
		<category><![CDATA[town car]]></category>
		<category><![CDATA[vw up!]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=49355</guid>
		<description><![CDATA[The new Volkswagen up! town car may have been lumbered with one of the daftest names even the car industry can invent (maybe it plays better in German) but the ads from Adam &#038; Eve DDB (or is it just Adam &#038; Eve, more nomenclature gone mad, thought agencies were good at branding) shows all [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/08/old-style-ddb-london-takes-the-creative-honours-with-vw-up-launch-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New agency Joint starts with Verde banking bonus</title>
		<link>http://www.moreaboutadvertising.com/2012/08/new-agency-joint-starts-with-verde-banking-bonus/</link>
		<comments>http://www.moreaboutadvertising.com/2012/08/new-agency-joint-starts-with-verde-banking-bonus/#comments</comments>
		<pubDate>Wed, 08 Aug 2012 11:38:58 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[adam & eve]]></category>
		<category><![CDATA[Damon Collins]]></category>
		<category><![CDATA[joint]]></category>
		<category><![CDATA[Lloyds TSB]]></category>
		<category><![CDATA[Richard Exon]]></category>
		<category><![CDATA[rkcr/y&r]]></category>
		<category><![CDATA[verde]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=49202</guid>
		<description><![CDATA[RKCR/Y&#038;R is proving a useful grounding for breakaways and now Joint, the agency formed by former Y&#038;R directors Damon Collins and Richard Exon, has landed its first piece of business &#8211; Verde, the name for the 600 or so bank branches bought from LLoyds TSB by the Co-op. Adam &#038; Eve, the John Lewis agency [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/08/new-agency-joint-starts-with-verde-banking-bonus/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Phones4U tops the UK&#8217;s ad complaints hit parade</title>
		<link>http://www.moreaboutadvertising.com/2012/05/phones4u-tops-the-uks-ad-complaints-hit-parade/</link>
		<comments>http://www.moreaboutadvertising.com/2012/05/phones4u-tops-the-uks-ad-complaints-hit-parade/#comments</comments>
		<pubDate>Wed, 30 May 2012 09:54:38 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[50 years old]]></category>
		<category><![CDATA[adam & eve]]></category>
		<category><![CDATA[advertising standards authority]]></category>
		<category><![CDATA[asa]]></category>
		<category><![CDATA[horror story]]></category>
		<category><![CDATA[most complaints 2011]]></category>
		<category><![CDATA[omen-style ad]]></category>
		<category><![CDATA[phones4u]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=44655</guid>
		<description><![CDATA[Phones4U&#8217;s Omen-style ad from Adam &#038; Eve was the most complained about of 2011 in the UK, according to the latest report from ad regulator the Advertising Standards Authority (ASA). So that&#8217;s another box ticked. Phones4U says it was &#8220;an absolute triumph of creative and impactful advertising&#8221; and the ASA refused to ban it despite [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/05/phones4u-tops-the-uks-ad-complaints-hit-parade/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>While we&#8217;re still waiting for 2012&#8242;s big deal WPP snaps up French data firm</title>
		<link>http://www.moreaboutadvertising.com/2012/05/while-were-still-waiting-for-2012s-big-deal-wpp-snaps-up-french-data-firm/</link>
		<comments>http://www.moreaboutadvertising.com/2012/05/while-were-still-waiting-for-2012s-big-deal-wpp-snaps-up-french-data-firm/#comments</comments>
		<pubDate>Tue, 29 May 2012 07:29:40 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[Research]]></category>
		<category><![CDATA[adam & eve]]></category>
		<category><![CDATA[agm]]></category>
		<category><![CDATA[chime communications]]></category>
		<category><![CDATA[comparethemarket]]></category>
		<category><![CDATA[coors]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[ddb london]]></category>
		<category><![CDATA[easyJet]]></category>
		<category><![CDATA[france]]></category>
		<category><![CDATA[grenoble]]></category>
		<category><![CDATA[grey]]></category>
		<category><![CDATA[Hugh Baillie]]></category>
		<category><![CDATA[JWT]]></category>
		<category><![CDATA[kantar]]></category>
		<category><![CDATA[kbm]]></category>
		<category><![CDATA[Lord Bell]]></category>
		<category><![CDATA[ogilvy]]></category>
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		<category><![CDATA[pay package]]></category>
		<category><![CDATA[Piers Pottinger]]></category>
		<category><![CDATA[predictys]]></category>
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		<category><![CDATA[Sir Martin Sorrell]]></category>
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		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=44561</guid>
		<description><![CDATA[WPP is to buy a majority stake in French digital data and campaign technology marketing group Predictys. Founded in 2007 and headquartered in Grenoble, Predictys has a co-operative database which includes information from 140m opted-in consumers sourced from about 25 partners. Most of its clients are affiliation networks that use it as a third-party provider [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/05/while-were-still-waiting-for-2012s-big-deal-wpp-snaps-up-french-data-firm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What a busy week: Facebook IPO fiasco, Adam &amp; Eve goes for mind-boggling £60m, Jeremy Hunt on way out and why aren&#8217;t we on Google News?</title>
		<link>http://www.moreaboutadvertising.com/2012/05/what-a-busy-week-facebook-ipo-fiasco-adam-eve-goes-for-mind-boggling-60m-jeremy-hunt-on-way-out-and-why-arent-we-on-google-news/</link>
		<comments>http://www.moreaboutadvertising.com/2012/05/what-a-busy-week-facebook-ipo-fiasco-adam-eve-goes-for-mind-boggling-60m-jeremy-hunt-on-way-out-and-why-arent-we-on-google-news/#comments</comments>
		<pubDate>Fri, 25 May 2012 19:16:56 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[David Cameron]]></category>
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		<category><![CDATA[multiples]]></category>
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		<category><![CDATA[stock price]]></category>
		<category><![CDATA[Vince Cable]]></category>
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		<category><![CDATA[west country farmed rabbit]]></category>
		<category><![CDATA[£60m deal]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=44401</guid>
		<description><![CDATA[OK, let&#8217;s take it from the top: Facebook&#8217;s IPO was a fiasco as there was clearly information available about the company&#8217;s struggle to reach ad revenue targets that were made available to some investors (the big boys) and not the millions of others who bought into the massively over-priced IPO. This is just Wall Street [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/05/what-a-busy-week-facebook-ipo-fiasco-adam-eve-goes-for-mind-boggling-60m-jeremy-hunt-on-way-out-and-why-arent-we-on-google-news/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leo Burnett snaps up £50m Co-op account</title>
		<link>http://www.moreaboutadvertising.com/2012/05/leo-burnett-snaps-up-50m-co-op-account/</link>
		<comments>http://www.moreaboutadvertising.com/2012/05/leo-burnett-snaps-up-50m-co-op-account/#comments</comments>
		<pubDate>Fri, 25 May 2012 09:58:24 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[adam & eve]]></category>
		<category><![CDATA[bbh]]></category>
		<category><![CDATA[chi & partners]]></category>
		<category><![CDATA[co-op]]></category>
		<category><![CDATA[ddb london]]></category>
		<category><![CDATA[John Lewis]]></category>
		<category><![CDATA[leo burnett]]></category>
		<category><![CDATA[Mark Lund]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[now]]></category>
		<category><![CDATA[supermarkets]]></category>
		<category><![CDATA[tbwa manchester]]></category>
		<category><![CDATA[Waitrose]]></category>
		<category><![CDATA[£50m account]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=44369</guid>
		<description><![CDATA[Retail&#8217;s the story of the moment for UK ad agencies with Tesco&#8217;s £110m pitch lumbering into gear, the John Lewis account powering Adam &#038; Eve into a £60m deal with Omnicom&#8217;s DDB London and now the Co-op switching its £50m supermarket account from long-serving TBWA Manchester to Leo Burnett. Not so long ago the notion [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/05/leo-burnett-snaps-up-50m-co-op-account/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>DDB London shows its class with new &#8216;see film differently&#8217; campaign for VW</title>
		<link>http://www.moreaboutadvertising.com/2012/05/ddb-london-shows-its-class-with-new-see-film-differently-campaign-for-vw/</link>
		<comments>http://www.moreaboutadvertising.com/2012/05/ddb-london-shows-its-class-with-new-see-film-differently-campaign-for-vw/#comments</comments>
		<pubDate>Thu, 24 May 2012 17:03:22 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[Ivan Zacharias]]></category>
		<category><![CDATA[jaws]]></category>
		<category><![CDATA[Matt Lee]]></category>
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		<category><![CDATA[silence of the lambs]]></category>
		<category><![CDATA[Steve Hall]]></category>
		<category><![CDATA[stink]]></category>
		<category><![CDATA[taxi driver]]></category>
		<category><![CDATA[volkswagen]]></category>
		<category><![CDATA[£60m deal]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=44306</guid>
		<description><![CDATA[DDB London has just been taken over (in management terms) by hot London indie Adam &#038; Eve in a £60m deal. It&#8217;s to be hoped the new managers manage to hang on to at least some of DDB&#8217;s creatives (they claim it will be a £270m agency with £50m of income so paying them shouldn&#8217;t [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/05/ddb-london-shows-its-class-with-new-see-film-differently-campaign-for-vw/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Is Adam &amp; Eve into DDB just about the money or will it create another Omnicom super agency in London?</title>
		<link>http://www.moreaboutadvertising.com/2012/05/is-adam-eve-into-ddb-london-just-about-the-money-or-will-it-create-another-omnicom-super-agency-in-london/</link>
		<comments>http://www.moreaboutadvertising.com/2012/05/is-adam-eve-into-ddb-london-just-about-the-money-or-will-it-create-another-omnicom-super-agency-in-london/#comments</comments>
		<pubDate>Thu, 24 May 2012 16:53:54 +0000</pubDate>
		<dc:creator>Stuart Smith</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[Tom Roberts]]></category>
		<category><![CDATA[tribal ddb]]></category>
		<category><![CDATA[virgin media]]></category>
		<category><![CDATA[volkswagen]]></category>
		<category><![CDATA[£60m deal]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=44294</guid>
		<description><![CDATA[Should we feel sad or glad for them? Viewed one way, Adam &#038; Eve has just paid itself an awful lot of money to acquire a decent car account, Volkswagen. Looked at in another, what is arguably the UK&#8217;s most creative independent hotshot has sold itself short by doing a deal with an American multinational [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/05/is-adam-eve-into-ddb-london-just-about-the-money-or-will-it-create-another-omnicom-super-agency-in-london/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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