Talking to people in the advertising world, there seems to be a feeling that start-ups face a far greater uphill struggle now than in the past. There is a conspiracy of factors that make the jump to independence a bigger ...Read More »
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John Lewis is best-known for its Christmas extravaganzas via Adam & Eve but it does an ad half-way through the year as well and this one from Adam & Eve/DDB (or whatever it’s called now) had a load of banana ...Read More »
The new Volkswagen up! town car may have been lumbered with one of the daftest names even the car industry can invent (maybe it plays better in German) but the ads from Adam & Eve DDB (or is it just ...Read More »
RKCR/Y&R is proving a useful grounding for breakaways and now Joint, the agency formed by former Y&R directors Damon Collins and Richard Exon, has landed its first piece of business – Verde, the name for the 600 or so bank ...Read More »
Phones4U’s Omen-style ad from Adam & Eve was the most complained about of 2011 in the UK, according to the latest report from ad regulator the Advertising Standards Authority (ASA). So that’s another box ticked. Phones4U says it was “an ...Read More »
WPP is to buy a majority stake in French digital data and campaign technology marketing group Predictys. Founded in 2007 and headquartered in Grenoble, Predictys has a co-operative database which includes information from 140m opted-in consumers sourced from about 25 ...Read More »
What a busy week: Facebook IPO fiasco, Adam & Eve goes for mind-boggling £60m, Jeremy Hunt on way out and why aren’t we on Google News?
OK, let’s take it from the top: Facebook’s IPO was a fiasco as there was clearly information available about the company’s struggle to reach ad revenue targets that were made available to some investors (the big boys) and not the ...Read More »
Retail’s the story of the moment for UK ad agencies with Tesco’s £110m pitch lumbering into gear, the John Lewis account powering Adam & Eve into a £60m deal with Omnicom’s DDB London and now the Co-op switching its £50m ...Read More »
DDB London has just been taken over (in management terms) by hot London indie Adam & Eve in a £60m deal. It’s to be hoped the new managers manage to hang on to at least some of DDB’s creatives (they ...Read More »
Is Adam & Eve into DDB just about the money or will it create another Omnicom super agency in London?
Should we feel sad or glad for them? Viewed one way, Adam & Eve has just paid itself an awful lot of money to acquire a decent car account, Volkswagen. Looked at in another, what is arguably the UK’s most ...Read More »