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By Paul Simons on February 3, 2013
Talking to people in the advertising world, there seems to be a feeling that start-ups face a far greater uphill struggle now than in the past. There is a conspiracy of factors that make the jump to independence a bigger gamble than say ten years ago; recession, mega-groups, fragmentation, procurement, finance, etc. The barriers are [...]
Posted in Agencies, Analysis, Clients, News | Tagged 18 feet and rising, adam & eve, bbh, Finance, hhcl, John Lewis, levis, nationwide, new agencies, nike, pink underpants, simons palmer, start-ups, wrangler
By Staff on September 14, 2012
John Lewis is best-known for its Christmas extravaganzas via Adam & Eve but it does an ad half-way through the year as well and this one from Adam & Eve/DDB (or whatever it’s called now) had a load of banana skins waiting for it. Not least the impression at large that Omnicom had paid a [...]
Posted in Agencies, Clients, Creative, News | Tagged adam & eve, ddb london, inxs, John Lewis, Michael Hutchence, Paloma Faith
By Stephen Foster on August 13, 2012
The new Volkswagen up! town car may have been lumbered with one of the daftest names even the car industry can invent (maybe it plays better in German) but the ads from Adam & Eve DDB (or is it just Adam & Eve, more nomenclature gone mad, thought agencies were good at branding) shows all [...]
Posted in Agencies, Clients, Creative, News | Tagged adam & eve, ddb london, olympics closing ceremony, town car, vw up!
By Stephen Foster on August 8, 2012
RKCR/Y&R is proving a useful grounding for breakaways and now Joint, the agency formed by former Y&R directors Damon Collins and Richard Exon, has landed its first piece of business – Verde, the name for the 600 or so bank branches bought from LLoyds TSB by the Co-op. Adam & Eve, the John Lewis agency [...]
Posted in Agencies, Clients, Finance, News | Tagged adam & eve, Damon Collins, joint, Lloyds TSB, Richard Exon, rkcr/y&r, verde, WPP
By Stephen Foster on May 30, 2012
Phones4U’s Omen-style ad from Adam & Eve was the most complained about of 2011 in the UK, according to the latest report from ad regulator the Advertising Standards Authority (ASA). So that’s another box ticked. Phones4U says it was “an absolute triumph of creative and impactful advertising” and the ASA refused to ban it despite [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 50 years old, adam & eve, advertising standards authority, asa, horror story, most complaints 2011, omen-style ad, phones4u, Youtube
By Stephen Foster on May 29, 2012
WPP is to buy a majority stake in French digital data and campaign technology marketing group Predictys. Founded in 2007 and headquartered in Grenoble, Predictys has a co-operative database which includes information from 140m opted-in consumers sourced from about 25 partners. Most of its clients are affiliation networks that use it as a third-party provider [...]
Posted in Agencies, Clients, Finance, News, PR, Research | Tagged adam & eve, agm, chime communications, comparethemarket, coors, data, ddb london, easyJet, france, grenoble, grey, Hugh Baillie, JWT, kantar, kbm, Lord Bell, ogilvy, omnicom, pay package, Piers Pottinger, predictys, rkcr/y&r, Sir Martin Sorrell, vccp, WPP
By Stephen Foster on May 25, 2012
OK, let’s take it from the top: Facebook’s IPO was a fiasco as there was clearly information available about the company’s struggle to reach ad revenue targets that were made available to some investors (the big boys) and not the millions of others who bought into the massively over-priced IPO. This is just Wall Street [...]
Posted in Agencies, Clients, Finance, Media, News, Politics | Tagged adam & eve, amv/bbdo, blatherskite, bskyb, David Cameron, ddb london, facebook, google analytics, google news, ipo, Jeremy Hunt, John Lewis, leveson inquiry, media ethics, moreaboutadvertising, multiples, news corporation, omnicom, Rupert Murdoch, social media, stock price, Vince Cable, wall street, west country farmed rabbit, £60m deal
By Staff on May 25, 2012
Retail’s the story of the moment for UK ad agencies with Tesco’s £110m pitch lumbering into gear, the John Lewis account powering Adam & Eve into a £60m deal with Omnicom’s DDB London and now the Co-op switching its £50m supermarket account from long-serving TBWA Manchester to Leo Burnett. Not so long ago the notion [...]
Posted in Agencies, Clients, Creative, News | Tagged adam & eve, bbh, chi & partners, co-op, ddb london, John Lewis, leo burnett, Mark Lund, McDonalds, now, supermarkets, tbwa manchester, Waitrose, £50m account
By Angie Dean on May 24, 2012
DDB London has just been taken over (in management terms) by hot London indie Adam & Eve in a £60m deal. It’s to be hoped the new managers manage to hang on to at least some of DDB’s creatives (they claim it will be a £270m agency with £50m of income so paying them shouldn’t [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve, are you talking to me, Daniel Seager, ddb london, Ivan Zacharias, jaws, Matt Lee, Pete Heyes, Robert De Niro, see film differently, silence of the lambs, Steve Hall, stink, taxi driver, volkswagen, £60m deal
By Stuart Smith on May 24, 2012
Should we feel sad or glad for them? Viewed one way, Adam & Eve has just paid itself an awful lot of money to acquire a decent car account, Volkswagen. Looked at in another, what is arguably the UK’s most creative independent hotshot has sold itself short by doing a deal with an American multinational [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve, amv/bbdo, Ben Priest, David Golding, ddb london, halifax, harvey nichols, James Murphy, John Lewis, John Wren, omnicom, rkcr/y&r, Stephen Woodford, Tom Roberts, tribal ddb, virgin media, volkswagen, £60m deal
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