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GM marketing boss Joel Ewanick drops another media bombshell with decision to axe Super Bowl

GM marketing boss Joel Ewanick drops another media bombshell with decision to axe Super Bowl

By Staff on May 21, 2012

When was there ever a CMO like General Motors’ Joel Ewanick? Hard on the heels of dumping Facebook from his advertising schedule in the week of its IPO, Ewanick (pictured) has announced that he’s skipping the 2013 Super Bowl too, claiming that the $4m or so NBC asking for spots in the US ad showcase [...]

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