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How to work out the real cost of a Facebook fan

How to work out the real cost of a Facebook fan

By Staff on June 26, 2012

We’ve heard a lot recently about the benefits of advertising (or not) on Facebook: General Motors’ Joel Ewanick doesn’t think it works for him, WPP’s Sir Martin Sorrell says it’s good for branding but not harder-working ad campaigns (assuming there’s a difference). Here Craig Robinson (left), editor of Facebook campaign tool Qwaya, explains how you [...]

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Google shows technoraks can be creative too

Google shows technoraks can be creative too

By Stuart Smith on November 22, 2011

It’s good to see that Google’s flush of Lions winners at this year’s Cannes International Advertising Festival is no flash in the pan. Currently, there are two excellent campaigns (or at least, two that I am aware of). They’re concise, to the point, and extremely well crafted. They even manage to make complex, potentially dull, [...]

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