By Stephen Foster on January 28, 2013
The UK government is apparently considering running an ad campaign to dissuade Bulgarians and Romanians from flooding into Britain when the rules change soon. Lots of references to warm beer, cold and wet weather and an economy run by George Osborne will doubtless be considered for the brief. So which agency should get the job? [...]
Posted in Agencies, Clients, Creative, Finance, News, Politics | Tagged 72andsunny, Ad Age, ad campaign, agency of the year, baghdad, bulgarian and romanian immigrants, charles saatchi, m&c saatchi, Maurice Saatchi, sansung, Tory Party, uk government
By Staff on September 7, 2012
The poster below for Spy sunglasses has been removed in Encinatas California (and perhaps in other places too, presumably it wasn’t targeted only at Encinatans) as it aggravated some of the locals. But if they’d put some visual reference on it maybe they would have got away with it. But then they wouldn’t have got [...]
Posted in News | Tagged Ad Age, adweek, banned poster, encinatas, monty python, spy sunglasses
By Stephen Foster on September 5, 2012
The Independent’s i budget-priced 20p UK newspaper is both good (voted newspaper of the year by its peers) and, it seems, commercially successful. Well it’s still here. It’s edited by former Campaign and Ad Age editor Stefano Hatfield (left), previously of News Corporation’s thelondonpaper which lost out in the London freesheet wars to a cheap [...]
Posted in Agencies, Clients, Media, News | Tagged Ad Age, Alexander Lebedev, campaign, i, Linus Karlsson, mccann london, Stefano Hatfield, the indepepndent, the london paper
By Stephen Foster on July 12, 2012
As delivered to Ad Age, just as BBH boss Nigel Bogle did last week when BBH sold the outstanding 51 per cent shareholding to Publicis Groupe for, we think, about €100m. Can’t think why they don’t share these intelligences with us. Aegis got very cross with us for suggesting that its $3bn global account win [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged Ad Age, aegis, dentsu, general motors, havas, Jerry Buhlmann, Joel Ewanick, publicis groupe, takeover, toyota, Vincent Bollore, WPP
By Staff on July 5, 2012
As reported in Ad Age. Here goes, from Nigel Bogle. Ad Age: What will happen to the BBH brand now that you are fully owned by Publicis Groupe? Mr. Bogle: I’ve said to Maurice [Levy] for years, ‘The lighter your hand on our shoulder, the better we’ll be.’ We spent a long time with him [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Ad Age, Alexandre Gamas, bbh, Nigel Bogle, publicis groupe, Simon Sherwood
By Stephen Foster on March 23, 2012
Jane Maas is the former Madison Avenue copywriter (and later Ogilvy & Mather creative director) whose new book Mad Women: The Other Side of Madison Avenue in the ’60s and Beyond is causing quite a stir. Here she is, aged 80 now, in an Ad Age video with Rupal Parekh, describing the various dirty doings [...]
Posted in Agencies, Clients, Creative, News | Tagged Ad Age, book, creative director, David Ogilvy, Jane Maas, mad women, madison avenue, noxzema, ogilvy & mather, Rupal Parekh
By Stephen Foster on March 21, 2012
Here’s Dave Droga, legendary Aussie-born creative and boss of happening agency Droga5, telling Ad Age editor Abbey Klaassen why he thinks the ‘Mad Men’ era wasn’t necessarily the golden age of advertising (although he likes some of it) and why we might be embarking on one right now. And, being the good adman he is, [...]
Posted in Agencies, Clients, Creative, News | Tagged Abbey Klaassen, Ad Age, alka-seltzer, Dave Droga, ddb, droga5, golden age of advertising, jack tinker & partners, kraft cheese slices, kraft milk bite, mad men, Mary Wells, wells rich greene
By Stuart Smith on February 2, 2012
Relief for StrawberryFrog, the maverick but financially-challenged New York advertising micro-network, is nigh. SF founder Scott Goodson has realised his 30 per cent investment in Sao Paolo agency StrawberryFrogPeralta, which he set up with Brazilian creative whizzkid Alexandre Peralta in 2007. The way Peralta (pictured) tells AdAge the story, break-up was all his idea. SF [...]
Posted in Agencies, Clients, Creative, News | Tagged Ad Age, Alexandre Neogama, crispin porter+bogusky, emirates, mdc, neogama bbh, Pepsi, peralta, sao paulo, Scott Goodson, strawberryfrog
By Staff on January 24, 2012
US trade title Ad Age has picked Mcgarrybowen as its Agency of the Year with Droga5, which ‘appointed’ Mcgarry as its own agency for its spoof Christmas card account, as the top creative shop. Other agencies to top its polls include Omnicom’s OMD as top media agency (also chosen by rival publication Adweek) and TBWA/Hakuhodo [...]
Posted in Agencies, Creative, Media, News | Tagged Ad Age, adweek, agency of the year, bbh, crispin porter, dentsu, droga5, international agency of the year, mcgarrybowen, media agency of the year, omd, tbwa/hakuhodu, wieden+kennedy
By Stuart Smith on January 12, 2012
It’s difficult not to feel a smidgen of sympathy for General Motors whirlwind marketing supremo, Joel Ewanick (pictured). Clearly he’s bitten off more than even he can chew with a stupendous $5bn global creative advertising and media planning/buying review. Five months into the review, reaching a decision is causing him sleepless nights. Or so he [...]
Posted in Agencies, Clients, Media, News | Tagged Ad Age, big fuel, buy option, chevrolet, general motors media review, Joel Ewanick, Laura Lang, publicis groupe, social media, vivaki
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