By Stephen Foster on March 8, 2013
WPP looks set to challenge the likes of Accenture with the formation of a new GroupM company, GroupM Consulting Services. The new company says it will help clients with marketing and media analytics, portfolio management, marketing budget allocation and optimization, audience targeting, business forecasting and return on media/marketing investment: exactly what Accenture and newer players [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged accenture, consultancy, ebiquity, Ernie Simon, groupm, groupm consulting services, Kelly Clark, Media, Mike Greenlees, mindshare, omd, Sir Martin Sorrell, WPP
By Stephen Foster on May 10, 2012
Surveys of this and that are spewing out of the ANA (Association of National Advertisers) Financial Management Conference in Florida, as they do on these occasions. One survey of the big advertisers present says that 65 per cent of them plan to reduce or restructure ‘agency compensation,’ but then such surveys always do. Which rather [...]
Posted in Agencies, Clients, Finance, News, Research | Tagged accenture, aegis, agency payments, ana, association of national advertisers, auditors, carat, consultants, ebiquity, general motors, holding company revenue, Jerry Buhlmann, Joel Ewanick, low costs at any cost, performance incentives, surveys
By Stephen Foster on October 13, 2011
Well that’s the way it looks anyway as WPP has taken an option to move Young & Rubicam into 3 Columbus Circle, a big refurbed office block off 8th Avenue and near Central Park. This would mean Y&R departing its 285 Madison Avenue HQ, the agency’s home since its foundation in 1923. If it goes [...]
Posted in Agencies, Clients, Finance, News | Tagged 3 columbus circle, accenture, central park, chicago, David Sable, Ed Ney, Hamish McLennan, madison avenue, New York, office depot, office tower, sears, Sir Martin Sorrell, WPP, y&r, y&r brands, young & rubicam
By Stephen Foster on June 12, 2011
The turbulence continues at Young & Rubicam with long-term client Accenture, the business services giant that was formerly Andersen Consulting, switching its $70m account to TBWA Worldwide. Accenture has also awarded its global production business to Tag. The switch is just the latest to hit WPP-owned Y&R (whose Chicago office recently lost the $360m Sears [...]
Posted in Agencies, Clients, Creative, News | Tagged accenture, David Sable, droga5, Hamish McLennan, Ian Reichenthal, Kevin Brady, mio, Peter Stringham, revlon, Scott Vitrone, sears, Sir Martin Sorrell, tag, taxi, vw, wieden+kennedy, WPP, wunderman, y&r, young & rubicam
By Stephen Foster on December 5, 2010
Academics at the Tepper School of Business at Carnegie Mellon University have estimated that the revelations of ace golfer Tiger Woods’ many infidelities cost Nike, his main sponsor, the loss of 105,000 golf ball sales. But it could have been even worse they say, dumping the Tiger could have cost it $1.6m in lost profits. [...]
Posted in Clients, News | Tagged accenture, at&t, carnegie mellon university, gatorade, nike golf balls, tepper school of business, Tiger Woods, Wayne Rooney
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