By Stephen Foster on March 25, 2011
Unilever global CMO Keith Weed said recently that he wanted partnerships of traditional and digital agencies to handle the company’s worldwide business (preferably under the same ownership) and Interpublic’s Lowe and Partners and its fast-growing US-based digital agency Huge have duly partnered to handle cleaning products Cif and Sunlight around the world. At the same [...]
Posted in Agencies, Clients, News | Tagged Aad Kujper, alfred, becel, cif, ddb, flora, Helen Bell, Keith Weed, lowe and partners, Lowe London, lowe worldwide, Marcel van Wing, ogilvy & mather, sunlight, tribal ddb, unilever
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