By Stephen Foster on December 14, 2011
The baffling thing about advertising is that it’s so bloody complicated – companies all over the world are coming up with ever more sophisticated ways of measuring whether or not you’re reaching enough left-handed cat owners in Vietnam while, at a rather more basic level, most advertisers don’t know if many of their ads are [...]
Posted in Agencies, Clients, Media, News, Research | Tagged 4As, ad traffic, adid, ana, b2b marketers, direct marketing services, embedded metadata maifesto, funnel management, Harold Geller, harte-hanks, madison avenue agencies, media buying, mediapost, research data, ricoh, Robert Howells, software packages, sue turnbull, the demand curve
By Staff on October 17, 2011
It’s nice that there’s an American Association of Advertising Agencies (4A’s) award for clever thinking in memory of the late Jay Chiat and, for the first time, it’s been shared. Lowe SSP3 in Bogota, Columbia, wins for its celebrated ‘Operation Christmas’ campaign for the Colombian Ministry of Defence aimed at persuading FARC rebels to turn [...]
Posted in Agencies, Clients, Creative, News, Politics, Research | Tagged 4As, american association of advertising agencies, Andrew Delbridge, Ben Jenkins, clever thinking, colombia ministry of defence, droga5, farc rebels, Jay Chiat, joy of sport, lowe ssp3 bogota, mckinney, operation christmas, puma, strategic excellence
By Angie Dean on March 16, 2011
There’s been much talk recently on the ad agency business’ difficulties in attracting and nurturing young talent, Interpublic CEO Michael Roth remarking at the 4As that “nobody wakes up wanting to get into advertising” or words to that effect. Some people are trying to encourage brilliant young guns so here’s a plug for the New [...]
Posted in Agencies, Creative, News | Tagged 4As, art directors club, british winners, Interpublic, Michael Roth, New York, young guns competition, young talent
By Stephen Foster on March 10, 2011
Well there they all were at the 4As conference of advertisers and agencies in the US talking about ‘talent’ and why agencies no longer seem to be able to attract the brightest and the best. But it was all about attracting young people, graduates and the like into their companies. Obviously the first reason they [...]
Posted in Agencies, Clients, News | Tagged 4As, graduates, Interpublic, John Wren, Michael Roth, omnicom, Sir Martin Sorrell, talent, the City, WPP
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