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Tag Archives: 4As

ANA dispute with agencies worsens as 4A’s goes it alone

the American 4A’s agency trade body is still at loggerheads with the Association of National Advertisers (ANA), pulling out of an ANA panel on ‘transparency’ at Advertising Week in New York next week, preferring to do its own thing at ...

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US advertisers call in Jules Kroll’s K2 to investigate undisclosed media rebates

The US Association of National Advertisers is calling in the heavies to investigate the vexed issue of undisclosed media rebates. It’s hired auditor Ebiquity and sister company Firm decisions – fair enough, that’s what they do. But also K2 Intelligence ...

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Madison Avenue tries to embed traffic proof in real ads while Harte-Hanks offers new planning tool

The baffling thing about advertising is that it’s so bloody complicated – companies all over the world are coming up with ever more sophisticated ways of measuring whether or not you’re reaching enough left-handed cat owners in Vietnam while, at ...

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Lowe Bogota and Droga5 share 4A’s Jay Chiat strategic excellence award

It’s nice that there’s an American Association of Advertising Agencies (4A’s) award for clever thinking in memory of the late Jay Chiat and, for the first time, it’s been shared. Lowe SSP3 in Bogota, Columbia, wins for its celebrated ‘Operation ...

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US Art Directors Club does something to encourage young talent (rather than just talking about it)

There’s been much talk recently on the ad agency business’ difficulties in attracting and nurturing young talent, Interpublic CEO Michael Roth remarking at the 4As that “nobody wakes up wanting to get into advertising” or words to that effect. Some ...

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WPP’s Sorrell, Omnicom’s Wren and Interpublic’s Roth get together to talk about talent – and completely miss the point

Well there they all were at the 4As conference of advertisers and agencies in the US talking about ‘talent’ and why agencies no longer seem to be able to attract the brightest and the best. But it was all about ...

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