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Browse: Home / $3bn global media account

$3bn global media account

 Posterscope US deal with Clear Channel is key to Carat 'no profit' arrangement with General Motors

Posterscope US deal with Clear Channel is key to Carat ‘no profit’ arrangement with General Motors

By Stephen Foster on February 24, 2012

Posterscope is Aegis Group’s out of home specialist agency which, like its rival WPP-owned Kinetic, sets out to handle all its clients’ poster spend and much else besides including increasingly popular ‘experiential’ marketing, events and the like. Posterscope has had its problems in the US, most recently with the coming to light of fraud allegations [...]

Posted in Agencies, Clients, Finance, Media, News | Tagged $3bn global media account, aegis, carat, Clear Channel, dealers, detroit motor show, general motors, Joel Ewanick, kinetic, posters, posterscope, William Eccleshare, WPP

Carat agreed to work for no profit for two years to land General Motors global media deal

Carat agreed to work for no profit for two years to land General Motors global media deal

By Stuart Smith on February 20, 2012

Say what you like about Joel Ewanick, General Motors’ global marketing supremo, he knows how to drive a financial deal. The terms on which he vested Carat with the consolidated $3bn global media planning and buying account (minus BRIC countries Brazil, India and China) are now beginning to emerge. And do they squeak. If what [...]

Posted in Agencies, Clients, Finance, Media, News | Tagged $3bn global media account, aegis, carat, general motors, Joel Ewanick, labour only, Nigel Morris, no profit deal, publicis groupe, starcom, Stuart Smith

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