By Stephen Foster on April 27, 2012
The Red Brick Road, Tesco’s UK agency for seven years, has accepted the inevitable and resigned the £110m account, all of it, it seems, including Tesco Bank, Tesco.com and trade marketing which is was supposed to be keeping. Which raises two questions: is there a future for TRBR? And where else can Tesco go other [...]
Posted in Agencies, Clients, News | Tagged adam & eve, CHI, David Hackworthy, ddb, John Lewis, JWT, mccann, oystercatchers, Paul Hammersley, Paul Weinberger, publicis, Rick Bendel, rkcr/y&r, Sir Martin Sorrell, Tesco, the red brick road, trbr, walmart, £110m account
By Stuart Smith on April 20, 2012
Mystery surrounds, as they say, the unheralded departure of Paul Weinberger (pictured), chairman of The Red Brick Road and Keeper of the UK £110m Tesco account, now under review. The rupture won’t be complete: Weinberger tells us he will do some client consultancy after his ‘retirement.’ But we are left with the distinct impression he [...]
Posted in Agencies, Clients, Creative, News | Tagged agency review, every little helps, Paul Weinberger, retirement, Stuart Smith, Tesco, tesco account review, the red brick road, trbr, £110m account
By Stephen Foster on April 19, 2012
Paul Weinberger, the creative who’s been key to the Tesco account at Lowe & Partners and now the The Red Brick Road, is leaving the agency. Intriguingly, though, he hasn’t said what he’s going to be doing. Weinberger, who’s also chairman of TRBR, says: “I’ve enjoyed a wonderfully collaborative relationship with Tesco over the last [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged lowe & partners, magners, Paul Hammersley, Paul Weinberger, Sir Frank Lowe, Sir Martin Sorrell, Tesco, the red brick road, thinkbox, WPP, £110m account
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