50 years since CDP was born – was this the world’s best agency?

There are lots of other contenders of course, Boase Massimi Pollitt in the UK, DDB in New York, maybe there are supporters of Crispin Porter Bogusky in the US and even Campaign Palace in Sydney. But Collett Dickenson Pearce, now ...

Read More »

And we all thought car advertisers had gone respectable..

There’s a school of thought that reckons companies that were recently in the mire will revert to their bad old ways as soon as the financial crisis-induced recession recedes in the memory. And bankers, to take one rather prominent group, ...

Read More »

Now US business goes Apple app crazy

At long last Apple is cracking the corporate market, instanced by booming sales of iPhones (27 per cent of the US market in February) and the new iPad. Buyers are apparently being wooed by the ever-growing number of Apple apps ...

Read More »

TV boom times are back – for a few months at least

According to respected research firm Enders Analysis they are anyway. Enders forecasts that the UK TV market will be up by around 20 per cent in April and May this year compared to last, following tiny increases at the start ...

Read More »

PR agencies in a spin over Vodafone

A little online barney between two UK PR agencies has caused some amusement among the nation’s spinners this morning. Apparently Vodafone’s recently appointed agency, Paratus, (slightly toffy name, Latin for ‘prepared’ we believe) sent out an erroneous release to bloggers ...

Read More »

But were creative directors ever like Don Draper?

Not in the UK they weren’t, even the big American-owned agencies like McCanns and JWT either had smoothly corporate intellectuals like McCanns’ Barry Day (who used to be paid for his musings by Campaign with vouchers at posh bookshop Hatchard’s) ...

Read More »

Kelner named as Independent editor but Geordie Greig’s in charge

Simon Kelner has been named as the new editor of the Independent, taking over from Roger Alton who’s been on death row almost since taking over the job. Kelner was editor for a decade until 2008 when he was promoted ...

Read More »

Is a media boomlet on the way?

Don’t get too excited but there’s a bit of evidence that one might be, after what seems like years of doomy decline. And the unlikely beneficiary (or one of them anyway) is newspapers. Far more predictable is the agent of ...

Read More »

An election or a class in student economics?

Voters in the UK General Election might be forgiven for scratching their heads and then going back to sleep as they contemplate the opening rounds of the campaign, largely a discussion about public sector ‘savings’ and whether or not a ...

Read More »

In praise of Bart Becht’s £92m

Bart Becht

That’s right – £92m ($140m) – the sum Reckitt-Benckiser CEO Bart Becht picked up for his labours in 2009. Actually City & Wall Street doesn’t know quite what to make of this. A big chunk of it was Becht cashing ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.