Ofcom lets ITV off the hook over Gerrard World Cup goal blunder

Ofcom, so often the scourge of commercial media, has taken a surprisingly lenient approach to ITV’s monumental blunder during the World Cup when ITV HD viewers missed Steven Gerrard’s goal against the USA and instead found themselves watching a commercial ...

Read More »

UBS says sorry in Publicis campaign to reassure private investors

Switzerland’s venerable UBS bank took a huge hit in the credit crunch, writing off SFr60bn ($58bn) and losing SFr $200bn of customer deposits. This last exodus was caused in part by the US government demanding and getting hitherto confidential information ...

Read More »

Centerview sets its sights on fmcg companies – first stop United Biscuits

Centerview is a US-based private equity and advisory operation specialising in consumer goods companies and it’s being retained by companies all over the place who are convinced that stock market values don’t reflect the value of the other companies they’d ...

Read More »

Apple pulls Quattro, cedes mass mobile market to Google’s AdMob

Apple is closing its Quattro mobile ads business at the end of September, choosing to concentrate on its new iAds offer only available on iPhones and iPads. Apple bought Quattro Wireless for $250m earlier this year, a deal that is ...

Read More »

Cadbury’s ostrich takes to the skies courtesy of Saatchi Johannesburg

There’s no holding back Cadbury (Kraft or no Kraft) and its Glass and a Half production team at Saatchi & Saatchi. Its latest opus comes all the way from Saatchi Johannesburg and features an intrepid ostrich taking to the air ...

Read More »

Poundland sends profits soaring by winning over the middle classes

Two interesting trends emerged today when Poundland, the discount store group that sells over 3,000 items for £1 each, produced spectacular results — pre-tax profits up from £8.6 million to £19.8 million, with sales rising by 28.9 per cent to ...

Read More »

Media buyers demand subscriber figures from Murdoch

As reports suggest the News of the World will erect a paywall in October, followed by the Sun, there are ominous rumblings from the media buying fraternity about News International’s worth as a digital brand, now that its unique users ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.